Updated July 8 at 6:58 a.m. The day has arrived and it’s finally time to get into the best Prime Day deals of 2025. Amazon’s annual sales event kicked off early this morning. For the first time ever, it will span four days (instead of one or two), running from today through Friday, July 11. Outside of Black Friday, this is when you’ll find the deepest discounts of the year on fashion, tech, beauty, kitchen, and home goods from big-name brands like Dyson, Apple, Ugg, Coach, CosRx, and Ninja.
The best Prime Day deals of 2025, at a glance
It’s a miraculous period—and chaotic, with thousands of sales that start and stop at all hours. And considering that this is Amazon Prime Day’s 10th anniversary, there are even wilder markdowns than usual. To help you navigate the thousands of deals that start and stop at all hours, the Glamour shopping team is curating the Prime Day sales actually worth your time (and wallet). Just be sure you’re an Amazon Prime member—and if you’re not, sign up for a free trial so you can receive these exclusive deals. (More tips on how to navigate Prime Day here).
Below, find the very best Prime Day 2025 sales, including some of the lowest prices on trendy clothing, buzzy beauty tools, and TikTok-viral kitchen gadgets. We’ll be updating this page with the best deals and details as they roll in, so check back frequently throughout the week. Let’s go!
Best Prime Day clothing deals
There’s no shortage of wardrobe staples and fashion trends on sale on Amazon; look hard enough and you’ll find everything from chic sunglasses to a unique quilted jacket for under $50 each—plus, designer finds from Ganni, Oscar de la Renta, and Coach for as much as 30% off. Swipe up for everything your closet is missing—these deals are too good to pass up.
Best Prime Day dress deals
You can never too many dresses (well, probably not anyway)—especially not when they’re so affordable. Some of our favorite summer dresses on Amazon are discounted today and ready for the next wedding on the calendar or lunch with friends.
Best Prime Day shoe deals
There are excellent markdowns on some of the biggest shoe trends of 2025 right now. We’re adding to cart these playful mesh ballet flats, a pair of versatile white sneakers from Adidas that pair effortlessly with dresses and jeans, and Katie Holmes-approved Franco Sarto mules (which are 40% off). Scoop them up while sizes are still in supply.
Best Prime Day beauty deals
So many editor-approved skin care and hair care tools and products that almost never go on sale are currently discounted. But you’ll have to act fast, since there’s no telling when the discounts will dry up. We spy price drops on a cult-favorite retinol serum, staple Crest teeth-whitening strips, and Korean skin care products like hydrating CosRx snail mucin serum. You know what to do.
Best Prime Day hair care deals
Year after year, some of the most sought-after Prime Day deals are on hair care products that typically veer expensive. This includes the Dyson Airwrap, which Glamour shopping editor Malia Griggs (me, hi) says is a game-changer for her styling routine. It’s 20% off right now—a discount you won’t find outside of Cyber week. Its competitor, the Shark blow-dryer brush, is $100 off, too. We’re also eyeing markdowns on a laser hair-removal device, bikini trimmer, and on shampoos for thinning hair and curly hair.
Best Prime Day tech deals
If you’re in the market for noise-canceling headphones, you’re in luck: Editor-loved options from Apple and Beats are currently 36% and 35% off, respectively. Seriously, don’t face your next flight without them. You could stop there—but additional tech deals on Alexa-enabled Amazon devices and the Apple watch are so good that you shouldn’t put your credit card away just yet. Stay tuned for discounts on Macbook Airs, TVs, phone chargers, iPads, TVs, and more.
Best Prime Day home and kitchen deals
Of course, some best Amazon Prime Day deals are on kitchen and home devices. Now’s the time to stock up on the basics like toilet paper and Tupperware, but more importantly, you’ll want to lock down that Dyson vacuum, air purifier, or air fryer you’ve had on your wish list for months. On sale? The viral Ninja Creami ice cream maker (exactly what summer calls for), a countertop ice maker that makes drive-through-level nugget ice, and a compact coffee maker that doubles as an espresso machine.
How to save big on Amazon Prime Day
Our team of shopping editors have been reporting on the two-day sale since it first began on July 2015. These are our tips to help you shop the event:
- Try a free Amazon Prime membership: If you’re not already a member, give it a free trial during this time. It’s one of the best ways to get exclusive discounts.
- Check competing retailers: Although it’s an exclusive Amazon event, other retailers run their own concurrent sales. Check out major retailers like Nordstrom, Walmart, Target, and more to compare prices.
- Save your picks: It can feel very overwhelming to shop the sheer amount of deals. Use the Amazon app to your advantage. Create lists by clicking on the heart icon and curating your shopping list. This way, it’s easier to hop online and navigate exactly what you want to shop that day.
- Check out Amazon products: The best deals we’ve seen are the ones for Amazon’s own products, such as its Fire TV products, Kindle e-readers, Echo speakers, and more. If you’re in the market for smart home devices, this is the best time of the year to shop. Just be aware that some discounts will only be available to Prime members.
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