If the internet is a cafeteria, SSENSE is where the cool kids congregate—and the SSENSE sale is your seat at the table. Every season, the sprawling e-comm behemoth slashes prices on damn-near its entire selection, a who’s who of big-name designers, cult-favorite indie labels, and red-hot up-and-comers.
Most recently, though, the retailer has pivoted its approach, operating a modest permanent sale section that, frankly, tends to go a little stale. That changes right now. As of this week, the SSENSE sale—the one we’ve all been waiting for—is officially back in true form, with discounts of up to 50% off piling faster and higher than used lunch trays at your local high school.
To help you sort the wheat from the chaff, the GQ Recommends squad cherry-picked the best of what the sale has to offer, including summer wedding-ready suits, unimpeachable kicks, and one gleaming handbag ready-made to land you a second date.
What We’re Eyeing from the SSENSE Sale
Gerald Ortiz, Style Commerce Writer
The blistering forecast doesn’t seem to be letting up, but that isn’t stopping me from thinking about fall. In fact, I’m thoroughly over the oppressive heat—and feeling gross and sticky. Bring on the cooler temps, the autumnal color palette, and the layers. If you can’t wrap your head around that, think of it as a value proposition: the biggest discounts tend to go to the off-season items.
Avidan Grossman, Senior Commerce Editor
The funny thing about the SSENSE sale is that it’s a bit of a shitshow. Here’s how I navigate it: scroll by brand, not product category. That, of course, is how you manage to snag the last Auralee blazer in your size (with apologies to my dear colleague Yang—see below), or just a muscle tee-adjacent sweater vest from Spencer Phipps, the buffest, best-dressed designer on the ‘gram.
Tyler Chin, Associate Commerce Editor
When the SSENSE sale hits the up-to-70%-off portion of its run, I come a-shopping. I usually open up a tab for each of my favorite brands, and that’s exactly what I’m doing this go around. Obviously, I need another slutty mesh polo from the good folks at Beams Plus, and then I’ll need to re-up on workout gear from one of my favorite running brands, too. Everything else is the cherry on top of a (very expensive) checkout cart.
Yang-Yi Goh, Style Editor
Just a cute lil’ fit for a late summer date night. (Editor’s note: Please heed his advice.)
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