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Samsung’s category-defining Frame TV is, at this point, world-famous. GQ has been recommending it for years because it solves one of the biggest problems in interior design: TVs are required, but ugly. Big black empty rectangles, no matter where they hang. The Frame fixes this by displaying world-class artwork and photography (of your choosing!) when not in use, on a matte display—set into a simple, literal frame—that makes the whole thing look good enough to hang in some contemporary gallery in your city’s most expensive neighborhood. And now, on Amazon Prime Day, it’s almost 50% cheaper than usual.
The Frame hanging on my wall actually tricked my father—a man tech-savvy enough to buy the first iPod—into sitting on my couch, looking around my new apartment, and then declaring: “Very nice! Now you just need a TV.” The grand reveal that followed was a real joy, for me.
This Prime Day, you can trick friends and elders of your own for hundreds of dollars less than it cost me to put a Samsung Frame in my apartment. At least for now, the regular 55” Frame is $798, down from the usual $1,500. That’s insanely cheap.
You’re getting a ton of TV for that price: Samsung’s glare-free matte screen is a superstar if your TV gets a lot of direct sunlight. The QLED 4K display is plenty sharp and bright, and has a 120Hz refresh rate if sports or gaming is your thing. The Frame also mercifully eliminates clutter, because the cable that powers the TV is pretty much invisible.
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