The Hoka Black Friday Sale Is a Frugal Runner’s Dream

If you’re new to the whole Hoka shoe phenomenon, the Hoka Black Friday sale might be the best time to get in on the action. It’s perfectly fine to be late to the party, too. (You don’t need to know that the company first set out to outfit ultra marathoners or that the name is a Maori word meaning “fly,” though those are fun facts.) All you need to do is study up on the biggest deal’s you’ll get on thick-soled shoes all year—these Black Friday deals soar up to 40%.

Hoka has so rapidly climbsed the ranks of footwear-dom because its shoes are so darn versatile. Runners love the Bondi because it’s easy on the landing and nurses love it because the shoe looks good in scrubs; we love that it’s more than $30 off today. Runners, hikers, restaurant workers, and baggage handlers all agree that Hoka shoes are as comfy as they come—and our curation of the best deals from the Hoka Black Friday sale is worth a scroll. Get ’em before they fly away.