Prime Day is officially underway, and Amazon appears to be going all out. From July 8 through July 11, the retailer is slashing prices on everything you’ve been eyeing—from breezy summer menswear to Apple gear to fancy vacuums you didn’t know you needed.
We’re keeping tabs on all the best Prime Day deals as they roll in, so check back often. Your faithful GQ editors are running on caffeine and trail mix to make sure you don’t miss a single deal worth your time (or your money). If you’re here just trying to level up your wardrobe, our guide to the best Prime Day clothing deals is the move.
The Best Prime Day Deals to Shop Now
- The Original Blue Jean: Levi’s 501 Original Fit Jeans,
$80$42 (48% off) - The Iconic Undies: Calvin Klein 3-Pack Cotton Stretch Boxer Briefs, $46 $32 (30% off)
- The Cupertino Special: Apple AirPods Pro 2,
$250$160 (36% off) - The Rolls Royce of Shavers: Braun Series 9 Pro Shaver,
$380$340 (11% off) - The Wallet-Friendly Spinner: Samsonite Freeform Hardside Carry-On,
$200$130 (35% off) - The Torpedo Kicks: Puma Speedcat OG Sneakers,
$100$75 (25% off) - The My Little Helper: Eufy Robot Vacuum Omni C20 Robot Vacuum,
$700$429 (39% off) - The Personal Fitness Tracker: Fitbit Charge 6 Fitness Tracker,
$160$109 (31% off) - The Travel-Friendly Groomer: Philips Norelco OneBlade 360,
$50$35 (30% off) - The Classic Fragrance: Armani Beauty Acqua di Giò,
$120$86 (28% off)
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Prime Day Style & Accessory Deals
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Prime Day 2025 FAQ
What is Amazon Prime Day?
Amazon Prime Day is the retailer’s annual blowout sale. It typically happens across two days in the summer, but this year, it’ll last four days, between July 8 and 11. and features deals across every category you can imagine, from menswear basics and home goods, to kitchen appliances and electronics. The deals rival that of Black Friday and Cyber Monday, and access to Prime Day is perhaps the best perks of having a Prime membership.
What are the best things to buy on Prime Day?
After years of covering Prime Day, our best piece of advice is this: focus on the items you’ve already had your eye on. With so many deals coming at you at once, it’s easy to get sidetracked and start filling your cart with things you never planned to buy. The smartest approach is to stay the course and keep the ol’ noggin clear of impulse buys.
Historically, Amazon-branded products see the biggest discounts. That includes smart home devices like Echo speakers and Ring doorbells; streaming devices like Fire TV sticks; and everyday tech like Kindles and Eero mesh Wi-Fi systems. Generally speaking, if you’ve been meaning to upgrade your tech setup, now’s the time to do it. Think Apple devices, headphones, smart speakers—Prime Day tends to deliver solid value in that department.
On the men’s clothing front, the best deals usually land on everyday staples. It’s a good moment to restock on essentials like underwear, socks, and workout basics. You’ll also find solid grooming deals, especially on multi-groomers and electric razors from some of our favorite house-tested brands like Philips Norelco and Braun.
Here are a few of the best deals we spotted during last year’s Prime Day to give you a sense of what to expect—and what to potentially jump on:
How long do the deals last?
In the past, Prime Day started on a Tuesday and ended at midnight the day after (with a handful of straggler deals staying live even after that), but this year, it’ll start Tuesday, July 8, and end on Friday, July 11. Deals are released throughout the day, including Lightning Deals, which run only for a limited time or until stock sells out. In addition to many deals rolling over into day two, expect a new set of deals to land every day until the event wraps up.
Do you need to be a Prime member to shop Amazon Prime Day?
Amazon Prime Day is reserved only for Prime members. In addition to free two-day shipping and same-day delivery, access to the two-day event is perhaps the best benefit of a Prime membership.
Word to the wise: If you’re not yet a Prime member, you can sign up for a free 30-day trial, which will give you access to the event. After Prime Day, there’s nothing stopping you from canceling your membership.
Do other retailers participate in Prime Day?
Over the years, Prime Day has gotten so popular that it has forced the hand of many other retailers, and there are many competing sales—many of them with the same products available during Prime Day—to shop if you’re not a Prime member. We’ll be covering those sales, too, so stay tuned.
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