Prime Day is officially underway, and Amazon appears to be going all out. From July 8 through July 11, the retailer is slashing prices on everything you’ve been eyeing—from breezy summer menswear to Apple gear to fancy vacuums you didn’t know you needed.

We’re keeping tabs on all the best Prime Day deals as they roll in, so check back often. Your faithful GQ editors are running on caffeine and trail mix to make sure you don’t miss a single deal worth your time (or your money). If you’re here just trying to level up your wardrobe, our guide to the best Prime Day clothing deals is the move.

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The Best Prime Day Deals to Shop Now

  • The Original Blue Jean: Levi’s 501 Original Fit Jeans, $80 $42 (48% off)
  • The Iconic Undies: Calvin Klein 3-Pack Cotton Stretch Boxer Briefs, $46 $32 (30% off)
  • The Cupertino Special: Apple AirPods Pro 2, $250 $160 (36% off)
  • The Rolls Royce of Shavers: Braun Series 9 Pro Shaver, $380 $340 (11% off)
  • The Wallet-Friendly Spinner: Samsonite Freeform Hardside Carry-On, $200 $130 (35% off)
  • The Torpedo Kicks: Puma Speedcat OG Sneakers, $100 $75 (25% off)
  • The My Little Helper: Eufy Robot Vacuum Omni C20 Robot Vacuum, $700 $429 (39% off)
  • The Personal Fitness Tracker: Fitbit Charge 6 Fitness Tracker, $160 $109 (31% off)
  • The Travel-Friendly Groomer: Philips Norelco OneBlade 360, $50 $35 (30% off)
  • The Classic Fragrance: Armani Beauty Acqua di Giò, $120 $86 (28% off)

Shop by Category

Prime Day Style & Accessory Deals

Hanes

BeefyT T-shirt (2-Pack)

Undoubtedly one of the best value tees for your money, Hanes’ BeefyT has been going strong for decades thanks to its substantial weight, seamless construction, and great fit.

Levi’s

501 Original Fit Jeans

You only need three things to be stylish: a good white T-shirt, a nice pair of shoes, and the one and only original blue jean.

Calvin Klein

Cotton Stretch Boxer Briefs (3-Pack)

Our pick for the best underwear to buy in the bulk, Calvin Klein’s stretch briefs are as classic as they get. And there is literally no better time to stock up on them than (before) Prime Day.

Polo Ralph Lauren

Classic Fit Woven Cotton Boxers (3-Pack)

For guys who prefer boxers over briefs, Polo Ralph Lauren’s woven boxers are still the gold standard when it comes to price, comfort, and breathability.

Puma

Speedcat OG Sneakers

The Puma Speedcat OG launched in ’99, inspired by classic motorsport gear. With its low profile, suede build, and sleek lines, it’s a throwback that’s a worthy addition to any sneaker rotation.

Converse

Chuck Taylor All Star High Top Sneakers

The Chuck Taylor All Star High Tops are as classic as classic gets. Canvas uppers, rubber toe caps, and endless outfit potential—they’ve been cool for over a century, and aren’t stopping now.

Hanes

Cotton Tank Undershirts (6-Pack)

These Hanes ribbed cotton tanks are lightweight, moisture-wicking, and come in a budget-friendly multi-pack. Great as undershirts—or solo when the heat makes anything more feel downright unreasonable.

Comfort Colors

1717 Heavyweight Tee

The Comfort Colors tee is a heavyweight champ—thick, soft, and garment-dyed for that perfectly faded look. It’s the kind of shirt that gets better with every wash and feels like an ol’ favorite out the gate.

Timex

Expedition Scout 40mm Watch

Inspired by vintage army watches, this rugged ticker features a lightweight yet durable webbed strap, vintage white dial, 24-hour display, and subtle glow-in-the-dark hands.

Seiko

Essentials Watch

The Seiko Tank-style watch toes the line between homage and dupe—but this one lands firmly in the former camp. It’s sharp, affordable, and even better if you catch it on sale.

Merrell

Moab 3 Mid Waterproof Hiking Boot

A Prime Day MVP, the Moab 3 boot is an all-terrain beast with a reputation for comfort and grip. Lace up and go.

Levi’s

Trucker Jacket

Often imitated, never duplicated, the iconic Levi’s trucker jacket is a menswear staple that has the rare ability to look great on just about everyone.

Champion

Powerblend Open-Bottom Sweatpants

Among our favorite sweatpants ever, GQ senior commerce editor Avidan Grossman notes: “Champion is the first name in high-quality, low-cost sweats.”

Champion

Reverse Weave Hoodie

From streetwear obsessives to schlubby-stylish celebs to everyday dudes, the iconic Reverse Weave hoodie will forever be a top tier sweatshirt. The hearty cotton-blend fabric and classic cut come together in a way that countless brands are still trying beat.

Deer Stags

Bamboo2 Sandal

Go ahead and get your grandpa swag on. These huarache-style sandals are best served with billowy pants and a flowy linen shirt.

Cole Haan

Pinch Penny Loafer

It’s nigh impossible to flub an outfit with a pair of penny loafers, especially when these Cole Haan joints exist. And for this price on Prime Day? That’s what we call pinching pennies.

Chaco

Z/1 Classic Sandal

The cool crunchy sandals you’ve seen on your avid hiking friends and in extremely stylish Japanese fashion circles.

Nisolo

Huarache Sandals

Our favorite pair of summer-friendly, vacation-prone huaraches are on sale, so you can put those extra bucks toward a couple of tropical cocktails.

Dr. Martens

1461 Soft Toe Oxford Work Shoe

The 1461 Oxford blends the brand’s iconic silhouette with work-ready durability. It’s cushy, slip-resistant, and tough enough for long shifts—but still sharp enough to wear off the clock. A true all-day, everyday shoe.

Eastland

Falmouth Four Eye Camp Moc Oxford

If the boat shoe craze has you intrigued but you can’t fully dive in, try out these moccasin lace-ups instead.


Prime Day Grooming Deals

Philips Norelco

Multigroom Series 9000 (21-Piece Grooming Kit)

This premium trimmer has an attachment for every length, self-sharpening blades, and adjusts its power settings to your beard hundreds of times per second.

Philips Norelco

OneBlade 360

We test shavers all year, and the OneBlade 360 is one of our favorites. It trims, edges, and shaves without irritation, handles tough angles easily, and it’s compact enough to toss in a dopp kit without thinking twice.

Calvin Klein

CK One Eau de Toilette

CK One, the now-canonical ‘90s-era unisex scent, was always going to be a hit. Its remarkable run—and endlessly huffable mix of musk, lemon, and jasmine—has spawned a generation of copycats, but the original formula still sets the standard.

Polo Ralph Lauren

Polo Green Eau De Toilette

Polo Ralph Lauren Green was one of the brand’s first fragrances—and the one that really started it all. With pine, leather, tobacco, and patchouli, it’s a bold, woodsy classic that still hits.

Crest

3D Whitestrips

Whiter teeth are just a click away for Prime members. Not only have these strips earned our stamp of approval, but they have more than 85K reviews with a 4.6-star average rating.

Philips Sonicare

4100 Rechargeable Electric Toothbrush

The Philips Sonicare 4100 is one of the better toothbrushes we’ve tested—simple, effective, and surprisingly powerful. It skips the extra modes and smart features of pricier models, but cleans just as well for way less. A no-brainer upgrade.

Waterpik

Cordless Advanced Water Flosser

The Waterpik Cordless Advanced is a goddamn miracle. Powerful, portable, and oddly satisfying, it blasts gunk from between your teeth so well you’ll never want to touch dental floss again.

Olaplex

Wash and Shine Hair Kit

The Olaplex Wash and Shine Kit includes the cult-favorite No. 4 shampoo, No. 5 conditioner, and No. 7 bonding oil. It strengthens, smooths, and adds shine—an easy, no-fuss upgrade for guys with dry or tired-looking hair.

Panasonic

Ear and Nose Hair Trimmer with Vacuum Cleaning System

This handy little trimmer has been a big hit among GQ editors and readers. A high-power motor provides smooth trimming, while a built-in vacuum sucks up debris. You can even rinse it in the sink when you’re done.

Braun

Series 5 Electric Shaver

This 100% waterproof electric razor just got a lot more attractive thanks to a members only discount for Prime. This groomer also comes with attachments for tidying up body hair and beards.

Kiehl’s

Facial Fuel Face Wash

Keep a bottle of this daily face wash in your shower, and within a week you’ll have cleaner, energized skin. This gentle gel cleanser contains caffeine and menthol to instantly wake up your skin. Meanwhile, Vitamin E and chestnut extract provide antioxidants.

Kiehl’s

Creme de Corps Body Lotion

Stock up on this body lotion that makes your skin sinfully smooth. An all-time Kiehl’s classic, it uses a combination of squalane, cocoa butter, and shea butter.


Prime Day Apple Deals

Apple

AirPods Pro (2nd Gen, USB-C)

Get the latest generation of the iconic Apple buds for their lowest price ever. Now with USB-C charging and improved noise cancellation, these pods are a must-have for iPhone diehards.

Apple

AirPods 4 with Active Noise Cancellation

The AirPods 4 are the latest update to Apple’s iconic buds, now with active noise cancellation, upgraded sound, and a more comfortable fit. A great middle ground between the base model and the Pros.

Apple

Macbook Air (13-inch, 2025)

This is a meaningful discount on the best all-around MacBook to buy (that just released in March). The 2025 13-inch Air features Apple’s blazing-fast M4 chip and an ultra-bright Liquid Retina display, making it a top-tier pick for most folks.

Apple

iPad (11-inch, A16, 2025)

The 2025 iPad (11-inch) is the newest base model and the one to buy if you want a tablet to do tablet things—stream, browse, read, or FaceTime. It runs on Apple’s A16 chip (same as the iPhone 15 Plus) for smooth, reliable performance.

Apple

EarPods USB-C

Analog earbuds will never die. At least as long as Lily Rose Depp and Co. keep wearing them when they get photographed by the paps.

Apple

AirPods Max

The AirPods Max offer stellar sound, unbeatable noise cancellation, and a cushy fit that feels like first class for your ears. They’re so good, people have had them stolen mid-wear—stay sharp out there.

Apple

Watch Series 10

An affordable Apple Watch, this model comes with GPS for enhanced outdoors and sports tracking. It’s crack-resistant, is IP6X-certified dust resistant, and is water resistant up to 50 meters.

Apple

Watch Ultra 2

Built for athletes who treat trail maps like suggestions, the Apple Watch Ultra 2 packs 72-hour battery life, enhanced safety features, and pinpoint GPS. Whether you’re deep in the backcountry or just logging miles before sunrise, it’s built to go the distance.

Apple

iPad Mini (A17 Pro)

The iPad with Apple’s A17 Pro chip is seriously capable, with a sharp 11-inch Liquid Retina display, speedy performance, and all-day battery life. It won’t replace your laptop, but it’s perfect for couch-time streaming and casual multitasking.

Apple

AirTag 4-Pack

Don’t lose your luggage when you head on vacation this summer. A four-pack of AirTags is never a bad idea, so strap one on your suitcase, your golf clubs, your dog, or your kid and travel in peace.

Prime Day Tech Deals

Insignia

Fire TV 32″ F20 Series

A TV under a hundred bucks? In this economy? This isn’t anything to write home about, but it has everything you need to stream your favorite episodes of The Bear over and over again.

Roku

Ultra 2024 Streaming Stick

If you prefer to spend your free time cruising through Roku City, this is the smart TV box for you. It has Dolby Vision & Atmos, streams in 4K, and a rechargable remote (no more frantic searching for AAA batteries).

Amazon

Kindle Paperwhite (16B)

The latest Kindle Paperwhite is lighter, sharper, and faster than ever, with a crisp display that reads like paper and a battery that lasts for weeks. It’s waterproof, USB-C charged, and designed to do one thing really well: help you actually finish a book.

Amazon

Echo Dot

The Echo Dot is Amazon’s most popular smart speaker for a reason. It’s compact, surprisingly loud for its size, and gives you instant access to Alexa for music, timers, weather, and smart home controls. At its current price, it’s the best entry point to raise the IQ of your home.

Ultimate Ears

Wonderboom 4

The Wonderboom 4 packs big, punchy sound into a pint-sized, waterproof shell that floats. It’s dustproof, drop-proof, and built for park hangs, pool days, or wherever your summer takes you. Solid battery life, easy pairing, and surprisingly rich bass for something this small.

Marshall

Middleton Portable Bluetooth Speaker

The Marshall Middleton is hefty for a portable speaker—but that weight buys you booming, well-balanced sound and the brand’s signature stage-ready looks. If you want your speaker to double as decor, this one delivers.

Amazon

Fire TV 50″ 4-Series 4K Smart TV

Big ol’ 4K screen, barely over two bills. Is it the best TV ever made? No. Will it make your living room feel 10x more legit without blowing your rent money? Absolutely.

Amazon

Fire TV Stick 4K

Your TV doesn’t want to be dumb anymore. This Fire Stick is like a brain transplant: suddenly it streams in 4K, listens to Alexa, and actually loads apps fast.

Sony

WH-1000XM4 Wireless Noise-Canceling Headphones

The Sony XM4 headphones still hold up against the newer XM5s, offering top-tier noise cancellation, rich sound, and 30-hour battery life—for less. If you want flagship performance without the flagship price, start here.

GoPro

Hero12

The GoPro Hero 12 packs crisp 5.3K video, improved battery life, and silky stabilization into a rugged, waterproof body. Perfect for documenting wild adventures—or just making your fit checks look cinematic.

Gaiatop

Portable Hand Held Fan

Sometimes old tech is the best tech. The Gaiatop handheld fan is simple, rechargeable, and surprisingly powerful—a total godsend during heat waves, stuffy commutes, or long days under the sun.

Beats

Solo 4 Wireless Headphones

Beats has laid claim to the mid-range headphones space, and we don’t mind at all. These on-ear cans hit the market in May 2024, and they’ve never been priced this low until now. Despite the low price tag, they offer clear sound and an impressive 50 hours of battery life.

Meta

Quest 3S

The Meta Quest 3S is the most accessible entry into VR right now—lighter, cheaper, and surprisingly powerful for the price. It’s wireless, easy to set up, and comes with enough power to play the hits without tethering you to a gaming rig. All in, a solid gateway into the metaverse.

Samsung

The Frame 75″

If we’re talking TVs, we’d be remiss to not mention Samsung. The 75″ Frame Pro will change your house the second it’s installed, giving you both a mega screen for watching TV and a canvas to display your favorite art; the best of both worlds

Jackery

Portable Power Station Explorer 300

Jackery makes some of the best portable power solutions out there, and the Explorer 300 is a fan favorite. It’s compact, quiet, and powerful enough to charge phones, laptops, and small appliances. Great for camping, emergencies, or both—and heavily discounted for Prime Day.

Anker

USB C 40W 2-Port Charger

Anker’s 40W dual-port charger is like having a tiny power station in your pocket. It’ll juice up two devices at once without breaking a sweat—and without the brick-sized bulk. Finally, a charger that multitasks as well as you pretend to.


Prime Day Luggage Deals

Away

The Carry-On

The Away Carry-On is everywhere for a reason. It’s light, tough, and glides effortlessly through airports. Classic details like a compression system and optional battery make it a frequent flyer favorite.

Samsonite

Freeform 21-Inch Hardside Carry-On

With a 10-year warranty and plenty of space to stretch you across a weeks-long trip, this Samsonite carry-on will let you save money on a checked bag so you can spend more on souvenirs.

Troubadour

Apex 3.0 Backpack

The Apex 3.0 is what happens when a backpack grows up. Sleek, structured, and loaded with smart compartments, it fits a laptop, gym gear, and travel essentials without looking bulky. Waterproof fabric, leather trim, and enough polish to pass in any boardroom—or boarding gate.

Herschel

Novel Duffle Bag

The Herschel Novel Duffel is simple, good-looking, and sized just right for a quick getaway. It’s got plenty of room for a long weekend’s worth of clothes, plus a separate shoe compartment to keep things tidy. Clean lines, classic design, and built to hold up trip after trip.

Travel Pro

Platinum Elite Hardside Expandable Carry-on

When this bag comes up against other carry-ons in the overhead, it puts its elbows out. Go ahead and scroll past the budget spinners on the ‘Zon and invest in a bag that will actually last.

Herschel Supply Co.

Heritage Hardshell Luggage

While Herschel is more known for its backpacks, its entry into the luggage game makes it quite the competitor even against some of the more heralded suitcase brands.

Krute

28-Inch Luggage

Summer travel just got a whole lot easier with this aluminum hardside joint.

Delsey

Helium Aero Hardside Expandable Luggage

One of the sleekest hardsiders on the ‘Zon, this piece has enough room for all your gear, plus an expandable zipper for making some extra room for souvenirs.

Cabeau

TNE S3 Travel Pillow

Cabeau’s TNE S3 isn’t your average floppy neck pillow. It’s firm where it counts, soft where it should be, and straps to your seat so it doesn’t slowly betray you mid-nap. Basically: no more bobblehead syndrome at 30,000 feet.

Epicka

Universal Travel Adapter

This Universal Travel Adapter works in over 150 countries and charges up to five devices at once. With 3 USB-C ports and built-in surge protection, it’s a must-pack for international jet-setters.


Prime Day Home & Kitchen Deals

Philips

Hue Smart Light Starter Kit

Add a little pop of color to your HomeKit system by integrating the Philips Hue lights into it, which will light up your life in whatever shade you desire.

Govee

RGBIC Floor Lamp

Deck out your home office with a color-changing lamp. Set it to reflect your mood and get to work.

Vitamix

E310 Explorian Blender

The Vitamix E310 Explorian is a smaller, more affordable version of the brand’s high-powered blenders. It skips the touchscreen and presets, but still pulverizes smoothies, soups, and sauces like a pro. A compact classic.

Ninja

Foodi 6-in-1 DualZone Air Fryer

Make dinnertime prep a little easier by air frying two dishes at once.

Dyson

V15 Detect Plus Cordless Vacuum

The best thing Dyson might have ever done was to put a laser in its vacuum’s cleaning head so you can see naked-to-the-eye dust particles on the floor and eliminate them like you’re in an IRL video game.

Dyson

V8 Plus Cordless Vacuum

The Dyson V8 Plus delivers serious suction without the cord—or the usual Dyson price tag. It’s lightweight, wall-mountable, and makes quick work of carpets, couches, and hardwood. A legit upgrade if you’re still wrangling a bulky upright or sad handheld.

Bissell

Little Green Machine Carpet Cleaner

The Bissell Little Green lives up to the hype—and the name. It’s compact, powerful, and freakishly good at erasing mystery stains from rugs, car seats, and couches. A thousand TikTokers can’t be wrong (kidding, they’re wrong all the time, but not about this.)

Hoover

PowerDash Pet Compact Carpet Cleaner Machine

Built like a vacuum cleaner, this carpet savior makes it easy to clean up after a puppy that’s struggling with its potty training.


Prime Day Fitness & Wellness Deals

Fitbit

Charge 6 Fitness Tracker

The Fitbit Charge 6 offers more features than the Inspire, without the full smartwatch bulk of the Sense. It’s perfect for anyone who wants GPS, heart rate tracking, and YouTube Music controls in a slim, gym-friendly package.

Shokz

Open Fit

Keep your wits about you on the run with Shokz Open Fit, which let you listen to your favorite music, books, or podcasts while still keeping your ears open to your surroundings.

Withings

Body Comp Smart Scale

This GQ Fitness Award winner is as close to getting a personal trainer without having some sweaty dude yelling at you.

Fitbit

Inspire 3

The Fitbit Inspire 3 is a great entry-level tracker for anyone focused on steps, sleep, and general wellness. It’s not at its lowest price ever, but it’s still a solid deal on a slim, reliable daily companion.

Garmin

Forerunner GPS Running Smartwatch

If running a marathon is on your bucket list (or your been-there, do-it-again list), then this smartwatch will be your new running partner.

Adidas

Unisex Defender 4.0 Gym Duffel Bag

A good bag is crucial for lugging all your gear to and from the track, the gym, the pool, the field, or wherever you’re planning on getting a sweat in.

NordicTrack

T Series 6.55

We tested the NordicTrack T Series 6.5S and loved it for its sturdy build, smooth motor, and easy fold-up frame. It’s a step up from the T 5, with more incline options and better cushioning—great for walkers and light runners looking to level up.

Beats

Powerbeats Pro 2

The Powerbeats Pro 2 are built to move—secure-fit hooks, sweat resistance, and booming sound that keeps up with your pace. They won’t budge mid-burpee and last up to 9 hours on a single charge.

Oakley

Radar EV Path Rectangular Sunglasses

If you’re serious about performance—or just like looking like it—Oakley’s Radar EVs offer top-tier optics and an unmistakable silhouette.

Under Armour

Men’s Tech 2.0 Short-Sleeve T-Shirt

This is a great option for pretty much all your fitness needs.

Amazon Basics

Jump Rope

You don’t need any fancy equipment to get a serious sweat in with this affordable jump rope.

Wikday

Resistance Bands

Whether you’re trying to get yoked for beach season or just putting the finishing touches on your home gym, resistance bands are a great addition to your fitness arsenal.

Animal

Creatine Tablets

Creatine is one of the most extensively researched supplements in the world, with evidence suggesting that it benefits a range of areas, including muscle growth, energy, and brain function. These tablets are a great introduction to the supplement if you’ve never used it before.

Gorilla Mind

Pre Workout

This is the favorite pre for a grip of GQ editors. Prepare for unreal workouts and engorged biceps.

Podium Nutrition

Creatine Monohydrate

The best time to start taking creatine was when you started your fitness journey. The second-best time is now!

Ghost

Whey Protein Powder

This is the whey, brother.


Prime Day 2025 FAQ

What is Amazon Prime Day?

Amazon Prime Day is the retailer’s annual blowout sale. It typically happens across two days in the summer, but this year, it’ll last four days, between July 8 and 11. and features deals across every category you can imagine, from menswear basics and home goods, to kitchen appliances and electronics. The deals rival that of Black Friday and Cyber Monday, and access to Prime Day is perhaps the best perks of having a Prime membership.

What are the best things to buy on Prime Day?

After years of covering Prime Day, our best piece of advice is this: focus on the items you’ve already had your eye on. With so many deals coming at you at once, it’s easy to get sidetracked and start filling your cart with things you never planned to buy. The smartest approach is to stay the course and keep the ol’ noggin clear of impulse buys.

Historically, Amazon-branded products see the biggest discounts. That includes smart home devices like Echo speakers and Ring doorbells; streaming devices like Fire TV sticks; and everyday tech like Kindles and Eero mesh Wi-Fi systems. Generally speaking, if you’ve been meaning to upgrade your tech setup, now’s the time to do it. Think Apple devices, headphones, smart speakers—Prime Day tends to deliver solid value in that department.

On the men’s clothing front, the best deals usually land on everyday staples. It’s a good moment to restock on essentials like underwear, socks, and workout basics. You’ll also find solid grooming deals, especially on multi-groomers and electric razors from some of our favorite house-tested brands like Philips Norelco and Braun.

Here are a few of the best deals we spotted during last year’s Prime Day to give you a sense of what to expect—and what to potentially jump on:

How long do the deals last?

In the past, Prime Day started on a Tuesday and ended at midnight the day after (with a handful of straggler deals staying live even after that), but this year, it’ll start Tuesday, July 8, and end on Friday, July 11. Deals are released throughout the day, including Lightning Deals, which run only for a limited time or until stock sells out. In addition to many deals rolling over into day two, expect a new set of deals to land every day until the event wraps up.

Do you need to be a Prime member to shop Amazon Prime Day?

Amazon Prime Day is reserved only for Prime members. In addition to free two-day shipping and same-day delivery, access to the two-day event is perhaps the best benefit of a Prime membership.

Word to the wise: If you’re not yet a Prime member, you can sign up for a free 30-day trial, which will give you access to the event. After Prime Day, there’s nothing stopping you from canceling your membership.

Do other retailers participate in Prime Day?

Over the years, Prime Day has gotten so popular that it has forced the hand of many other retailers, and there are many competing sales—many of them with the same products available during Prime Day—to shop if you’re not a Prime member. We’ll be covering those sales, too, so stay tuned.

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