McClenahan: The Schoolboy Jacket by Bryceland’s.
Pavelski: These Loewe pants, in every color. Razor-sharp and impeccable.
Macias: Any bag or leather coat from The Row.
O’Baner: Ami Paris’s alpaca mohair brushed polo in fawn. I’ve been wanting to add it to my wardrobe since I’ve laid eyes on it. It’s the pièce de résistance of the year, honestly.
Name an emerging brand that impressed you this year, or one that you’re keeping an eye on for next year.
Hine: I’m hoping to get my hands on some A. Presse. The Japanese brand is starting to trickle into US stores like Ven Space, but by the time I made it over there it had all sold out.
Tharpe: Does Commission still qualify as emerging? Just feels like they’re on the precipice of really blowing up.
Pavelski: In love with Egonlab.
Grossman: I really dig what the Stockholm boys at Rubato are doing, but it’s hard to give this honorific to any brand but Auralee.
Nolledo: Forever lurking hard on whatever Factor’s is on. Because suits.
Ang: I’m excited about the New York-based brand Ouer, which reinvents good ol’ American staples like cardigans and polo shirts with playfulness and a joyful queer bent.
Goh: Carter Young feels like it’s on the verge of a career year.
O’Baner: I’m keeping a very watchful eye on California Arts. I’ve never been one for brands I discover on social media, but they have a very clear brand vision and identity that has piqued my interest. And, now that I’m open to being a bit more casual with my style, they align with the direction I’m going.
Roberson: about:blank.
McClenahan: I’m keeping a close eye on Samuel Falzone in 2025. He’s doing incredible work with re-soling vintage soccer cleats and other obscure sportswear shoe silhouettes.
Macias: Commission.
Wolf: Toledano & Chan. Super collector Phil Toledano created a totally-new watch that immediately resonated with collectors. The brand has already put out a few one-offs for auction that have done really well, and I’m excited to see how it continues iterating on this shape.
Who won menswear in 2024? Define “winning” however you like.
O’Baner: Me.
Pavelski: Aaron Levine. He’s quietly dressing American men in a way that’s finally getting the spotlight and his influence extends far beyond the Abercrombie resurgence, though that is real and massive, especially outside of NYC and LA.
Macias: Men. The options are plentiful, allowing the expression of one’s identity to flourish in very specific and exciting ways.
Grossman: The same dude who’s been winning it since that fateful buying spree in the ’80s: Bernard “The Terminator” Arnault. Frankly, it feels like he kind of won life this year.
Wolf: Jonathan Anderson. In addition to running two of the biggest brands in the world—and probably the one holding the top spot in Loewe—his impact was felt up and down the luxury spectrum. He designed a hot shoe with On Running, made meme history with his “I Told Ya” shirt from Challengers, and then capped off the year by also designing the costumes for Queer.
Hine: Jonathan Anderson. No contest. And I would say that even if he hadn’t expanded his immensely creative output by becoming Luca Guadagnino’s go-to costume designer.
Goh: Willy Chavarria.
McClenahan: I think anybody who evolved their style in some way this year “won menswear.” Fashion is a journey and I think we lose when we stop exploring and discovering.
On a more traditional note, here are three winners from the menswear world in 2024:
1. Our Legacy got a bag.
2. Mark Cho of The Armoury gets a trophy from me for being consistently excellent all year.
3. If you joined an online fashion community (like the GQ Discord), you won the year.
Roberson: The girl reading this :)
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