Mike Amiri has everything most designers dream about: Stores around the world. Multiple hit products. A booming business. A loving family (no biggie). Now, he also has the fashion world in the palm of his hand, thanks to the lavish vision of Old Hollywood elegance he unleashed on the Paris runways. It wasn’t so long ago that the establishment wrote Amiri off as merely a West Coast skinny jeans brand beloved by celebrities. But in 2025, Mike capped off a yearslong creative evolution with an array of opulent suits and swaggering knits that won over his critics—and inspired guys like Travis Kelce and Usher to swap their usual hoodies for glamorous blazers. “For me, Amiri is a very long-term project,” he says. “It’s about building a world step-by-step.” —S.H.
The Year in Viral Moments
Every year, fashion memes itself closer to the sun. But even as the industry at large (nay, the whole world?) teeters ever closer to skibidi-whatever no-man’s-land, there are always a handful of viral hits that put some honest-to-goodness pep in our steps. In 2025, we treasured fashion’s unambiguous statements—including Conner Ives’s “Protect the Dolls” tee, which emphasized that trans rights should always be a talking point in fashion, and Willy Chavarria’s moving Paris Fashion Week statement against ICE. We reveled in Louis Vuitton’s Darjeeling Limited–inspired trunks, as well as the movement of men baring toes in designer flip-flops from ERL and The Row. (Not unrelatedly, thank goodness Rick Owens and his tattooed tootsies found a foot-friendly—and presumably lucrative—home on OnlyFans.) We bopped along to Katseye’s good jeans and “Milkshake” moves in that Gap ad, winced along with everyone else when Margiela models hit the runway in metallic mouth props that stretched their maws into Edvard Munch–esque screams, and appreciated Saint Laurent’s kinky leather waders even when seemingly every famous man’s stylist put them on a red carpet. And yes, we even had a soft spot for those damn Labubus. What are we, heartless? —E.C.
A version of this story originally appeared in the December 2025/January 2026 issue with the title “The 2025 GQ Fashion Awards”.
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