Scandinavian style is a lesson in wrong-shoe theory, and it’s all the rage for 2024. Nordic girls love pairing their chunkiest, most technical workout shoes with unexpected pieces like wide-leg jeans and voluminous skirts—and somehow, it always works. It’s no coincidence that this styling is popping off right now, given that cushy sneaker brands like Hoka, On, and Salomon are having banner years. Next time you have no idea what to wear and want to prioritize comfort, reach for these on-trend kicks, a pair of colorful socks, and a cute dress; you’ll look like a Copenhagen native.
4. Foldover sneakers
Last spring, as part of its ongoing collaboration with London-based brand Wales Bonner, Adidas released foldover Sambas that became a runaway success. Several collections featuring the sporty silhouette have already come and gone—you can find the sold-out pairs on resale sites—and their impact is undeniable. If you haven’t been able to get your hands on an official WB pair, Adidas now offers the silhouette as part of its permanent collection, and brands like Alohas and Steve Madden have released their own takes that, thankfully, haven’t sold out yet.
5. New neutrals
It’s not that stark white sneakers are completely out of the picture this season, but we’re quickly moving toward more lived-in neutrals like ecru, bone, and ivory. Thankfully, you can find virtually every silhouette in off-white right now, from Nike’s popular Cortez sneakers to Reebok’s forever-favorite Club Cs. Like true neutrals, they go with everything—straight-leg jeans, pleated skirts, flowy dresses, trench coats, you name it.
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