We’re not going to say something is great unless it’s actually great. Every product in Esquire’s roundups is carefully curated by our grooming and e-commerce teams.
When it comes to fragrance, one of the most important grooming items a man can have, you can rest assured that we’re hand-selecting scents that we’ve personally tested, tried, and loved. Our grooming editor Garrett Munce, along with the rest of the style team, has spent years spritzing, spraying, wearing, and test-driving hundreds (thousands!) of colognes, and we are confident that these are the best.
Every pick on this list (and our other lists) comes from these years of testing. We know that no two tastes are the same, no two men are the same, and the way you want to smell may vary from someone else’s. But if you’re looking for the right place to start, with advice from folks who care (possibly too much!) about this sort of stuff, this is the place to be.
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