Teddy Bear Brunette Is the Cutest Hair Color for Spring

One trend we’re seeing in general with hair colors in 2025, is a movement toward more natural tones. Among them, Teddy Bear Brunette may be the cutest shade getting extra attention as we head toward spring.

It’s been a big season for brunettes with dark espresso shades, warm chestnut browns and even cherry chocolate tones all taking off over winter, but as the days get brighter, we’re going to see it expressed in the form of more golds, caramels and honey undertones.

What is teddy bear brunette?

Essentially a neutral mid-tone brown, “teddy bear brunette is the perfect middle ground between blonde and brunette, giving a modern twist to the popular bronde trend,” explains Siobhan Haug, color specialist and co-owner of Haug London House. “This look combines a rich brunette base with delicate babylights, creating a soft sun-kissed honey tone. The result? A natural, effortless blend that’s warm, flattering and beautifully understated,” she adds.

Why choose teddy bear brunette?

If you prefer a more classic and understated look, teddy bear brunette offers up a girl-next-door color that’s pretty, wearable and covetable, works across a wide range of skin tones and generally requires less maintenance than flashy platinum blondes and ultra deep espressos (depending on your natural base). Because it sits somewhere between the two the honey highlights gives the sparkle of a blonde with the depth of a brunette.

How to wear teddy bear brunette?

The shade is already a popular choice amongst celebrities like Daisy Edgar Jones, Ashley Park, Halle Berry and Hailey Bieber. We’ve rounded up some of our favorite inspo to take to your next salon appointment.

Curly teddy bear brunette bob