This concert came just one day after Swift debuted multiple Reputation-coded looks during the Milan show on July 13. Fans were convinced these dresses—which were featured during the Fearless and Tortured Poets sets—were a prelude to a Reputation (Taylor’s Version) announcement that never came. To be fair, the official Taylor Nation management team account definitely had a good time feeding into the easter egg frenzy during the concert.
“Don’t blame us for putting your hats on for the 1326346th time (please don’t add this either haha),” they wrote as “Rep TV” began trending on X.com, to which one fan responded, “Too late 24. 2+4=6 rep tv coming.”
For some context, Reputation was Taylor Swift’s sixth studio album—and one of the last two “Taylor’s Version” album the 34-year-old artist has left to release. In 2019, Swift announced plans to rerecord her first six studio albums after Scooter Braun purchased her masters without her consent.
Reputation, initially released in 2017, has been one of the most anticipated re-recordings considering a bulk of the album is believed to have been inspired by Swift’s traumatic feud with Kim Kardashian and Kanye West, who used to be represented by Braun.
“It’s a goth-punk moment of female rage at being gaslit by an entire social structure,” she told Time Magazine of the album in December 2023. “I think a lot of people see it and they’re just like, ‘Sick snakes and strobe lights.’”
Swift’s re-recordings are known to include additional vault tracks and extended songs that didn’t make it onto the original album, like “All Too Well (Ten Minute Version). In her Person of the Year interview with Time, Swift promised Reputation’s vault tracks will be “fire.”
Hopefully, we’ll get to hear them one day soon!
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