The legal war between fast fashion retailers Shein and Temu continues. In a new lawsuit, SHEIN is going after their competitor for fraud, specifically copyright infringement.
According to CNBC, the China-based SHEIN alleges that Temu stole its designs, as written in a complaint that was filed on Monday (August 19) in Washington, D.C., federal court.
Moreover, Shein claims that Temu is “masquerading” as a genuine online marketplace, as sellers are alleged to steal designs from other brands, sell them on the online shop and refuses to remove them, even after infringement is admitted.
“Temu draws U.S. consumers into downloading and using its mobile application with promises of extremely low pricing,” reads the complaint. “But Temu is not profiting from the sale of these products, which are priced so low that Temu must subsidize each sale, losing money on every transaction.”
Temu fired back against SHEIN, who has been accused of lifting designs from other brands and independent retailers, like H&M, and even visual artists.
A spokesperson for Temu responded to the lawsuit, stating that Shein’s “audacity is unbelievable.”
“Shein, buried under its own mountain of IP lawsuits, has the nerve to fabricate accusations against others for the very misconduct they’re repeatedly sued for,” the spokesperson said.
Temu and SHEIN’s court brawls go back to 2023, one year after Temu was launched under PDD Holdings.
Related
Read the full article here
