Luxury giant LVMH is reportedly considering a significant change to its partnership with Rihanna.
According to Reuters, the French conglomerate is exploring the sale of its 50 percent stake in Fenty Beauty, which it co-founded with the Grammy Award-winning artist in 2017.
The company is said to be working with investment bank Evercore on the potential deal, though details remain private.
Fenty Beauty was built on the idea of inclusivity, a vision Rihanna pushed forward when she launched the brand with Kendo Brands, LVMH’s in-house beauty incubator.
Its debut foundation line featured 40 shades, a range that set a new standard across the industry and helped reshape conversations around diversity in cosmetics.
From there, the brand expanded into skincare, fragrance, and hair care, establishing itself as one of the most influential beauty launches of the last decade.
The business has also been a strong performer financially. In 2024, Fenty Beauty generated roughly $450 million in net sales.
Sources familiar with the process told Reuters the brand could be valued between $1 billion and $2 billion, putting it in the same league as other recent high-profile beauty acquisitions, including e.l.f. Beauty’s $1 billion purchase of Hailey Bieber’s Rhode earlier this year.
For Rihanna, Fenty Beauty is one of several ventures under her growing business portfolio, alongside her lingerie line Savage X Fenty. Beyond product expansion, the brand has continued to hold cultural significance, with Rihanna’s emphasis on serving Black, Hispanic, Asian, and other underrepresented communities helping to cement its global reputation.
LVMH and Evercore have both declined to comment on the matter, while representatives for Rihanna and Fenty Beauty have not immediately responded. The reported exploration of a sale raises questions about the next chapter for the brand, which remains one of the most successful celebrity-led companies in the beauty space.
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