It’s love at first sight in Rihanna’s new Savage x Fenty campaign.
The singer and entrepreneur steals the show in the brand’s Love Season Valentine’s Day collection, with Rihanna taking the role as ‘Aphrodite’ in campaign photos. In one shot, the nine-time Grammy winner wears a lace short robe and matching bra with rose prints, while in another photo, she dons a cheeky lace-trim red panty and push-up bra. All items are available exclusively in the Savage x Fenty V-Day Shop.
While Rihanna continues the Savage x Fenty Valentine’s Day tradition, she’s sure to spend quality time with her longtime partner ASAP Rocky, whom she welcomed her third child with last September. In 2025, the pair spent Valentine’s Day in Paris, where Rihanna said the “Punk Rocky” rapper still “writes love letters” for her.
The couple have two sons, RZA, 3, and Riot Rose, 2, along with their infant daughter, Rocky Irish.
In December, while supporting Rocky at the 35th Annual Gotham Film Awards, Rihanna told Extra that she was “truly proud” of her partner of six years.
“Every time I see him on camera in a movie, I’m like, ‘What?'” she told the outlet. “I get amazed because I didn’t know he had it in him. But he’s such a great talent.”
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