The streetwear brand Revenge is notoriously secretive.
Its co-founder Garette only goes by his first name and shies away from interviews and social media. When you do see him, he hides his face behind a mask. But that level of secrecy has become part of the brand’s mythology. Revenge started out in 2016 in a garage in East Los Angeles with no clear path forward. Then, it was just an idea from two 19-year-olds. This weekend, it will be celebrating eight years in business.
Revenge’s ascent came hand in hand with a crop of promising young rappers that were sprouting up on SoundCloud at the time, most notably XXXTentacion. Its “Kill” hoodie that was first released in collaboration with the rapper in 2017 is still one of the brand’s most coveted pieces. To this day, Revenge celebrates the life of the late musician. Throughout 2024, it has held exhibitions in Miami, Los Angeles, and China.
“[XXXTentacion] was the first person to believe in me and inspired me to follow my dreams. I’ll always be grateful for that,” says Garette via e-mail (co-founders Garette and Han have requested to only be referred to by their first names).
The brand has continuously fostered its connection with hip-hop since. Juice WRLD, Chief Keef, Young Thug, Ski Mask the Slump God, Kodak Black are among some of the individuals who have starred in Revenge campaigns since 2016.
“If I didn’t have music to draw inspiration from and inspire me, there wouldn’t be the brand Revenge,” says Garette.
These partnerships, along with Revenge’s signature punk-inspired design language have helped the brand cultivate a loyal fanbase. Its most coveted products are its series of arch logo hoodies, which continue to release in a wide variety of colors to this day. As the brand grows, it has also expanded its product offering beyond logo T-shirts and hoodies into more intricate cut and sew items like vegan leather bomber jackets, knits, and embellished denim.
Now, the brand is making sure to give back to its loyal following that’s helped it get this far by hosting a special archive sale. Over 150 items from over the years will be up for grabs starting on Sunday, May 26 at 2 p.m. PST via its web store. There will even be giveaways for items like PS5s and Nintendo Switches.
Ahead of Revenge’s eight-year anniversary archive sale, Garette and Han took some time for a rare interview to reflect on the brand’s history.
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