Prime Day 2024—Dates and the 40+ Best Early Deals to Shop Now

Prime Day’s coming, folks. July 16 and 17 are the days. Are y’all excited? Are y’all going to buy a new mattress? Some tech? How ’bout a new paperback? There’s going to be a lot of shit on sale, and the deal-hunting experts here at Esquire dot-com are going to be your guides.

Think of us as your Prime Day trip sitters. You’ll be intoxicated by all the “incredible” deals that you absolutely “must buy,” and you might get sucked into those weird livestreams that appear on-site to sell you extra stuff. But us? We’re the sober, level-headed shopping experts. I am unfazed by Amazon deals, because I’m way more interested in shit you can get on REI. So if I’m telling you about Amazon sales on Apple products and TVs, it’s because these are standout deals.

Of course, these are not the best Amazon Prime deals we’ll see all year, just the best early Prime Day deals. The day itself will have the steepest discounts. The following are for the shopping addicts who can’t wait. For the rest of you, I’ll be updating this story in real time starting at midnight July 16. Come back then for the crazy Prime savings.