NikeSkims Brand Announcement Kim Kardashian

Nike has announced a partnership with the Kim Kardashian-helmed clothing brand Skims to create a new brand called NikeSkims.

According to the two entities, the joint brand focuses on disrupting the global fitness and activewear industry by creating top-of-the-line products for women. This includes releasing products in extended sizes and championing body confidence for all female athletes. At the time of writing, a first look at the NikeSkims product has yet to be shared.

As confirmed in today’s announcement of NikeSkims, the brand will also release its own colorways of Nike lifestyle and performance shoes, including the Air Max Muse, Air Superfly, the A’One and Sabrina 2.

“Nike and Skims share a deep commitment to innovation, inclusivity, and pushing boundaries, driven by an unwavering belief in the power of women,” Kim Kardashian, Skim’s co-founder and chief creative officer, said. “This partnership is the culmination of that shared vision, delivering product that is meticulously designed to sculpt and perform for every body. Every single detail has been obsessed over and carefully considered. We’re incredibly excited to unveil our first collection this spring.”

The first NikeSkims collection will launch this spring in the US at Nike.com/nikeskims and at select retailers, followed by a global release in 2026.