Nike and A Ma Maniére Drop Trailer to ‘While You Were Sle…

Nike and A Ma Maniére have unleashed a new trailer for their upcoming short film, While You Were Sleeping. Check it out above.

The trailer was released on Tuesday and opens with the names of the actors and actresses starring in it, along with the actual scenes from the short film. The clothing brands will be screening the film on Dec. 17 in various cities, including New York, Los Angeles, Atlanta, Houston, and Washington, D.C.

Julien and Justen Turner are directing the film, the rising 30 under 30 Forbes duo behind the recent Lebron and Bronny James rookie prank Nike commercial.

According to the official press release, the While You Were Sleeping collection is “a historic collaboration uniting Nike, Jordan Brand, and Converse for only the second time in history—the film blurs the lines between fiction and reality. Grounded in the real-life truths of its cast, it introduces the Creative Resource Agency (CRA), a fictional representation of the ‘Black Tax,’ honoring the resilience of Black and Brown creators while shedding light on systemic inequities.”

James Whitner, whose company, the Whitaker Group, manages A Ma Maniere and has done several collaborations with Nike, did a sitdown with Complex Editor-in-Chief Aria Hughes where he spoke about his “no fucks given” attitude when moving through corporate spaces.

“I don’t hide,” Whitner said. “I say it. You know coming in the door all the things. If something’s going on with me, you’ll be the first person to know. You’re never going to get blindsided. You’re going to always know what I’m thinking and why. I don’t have the resources to waste time. I’d rather come in like, ‘Yo, listen. This is what I need. A, B, C, D. How fast can we get it done?'”

Information on the full screenings is below. RSVP here.

• New York: Apollo Theatre Harlem, 253 W 125th St, New York, NY 10027, USA
  • Dec. 17, 2024
    General Admission Screenings: 8:30 PM & 9:15 PM
• Los Angeles: Cinelounge, Cinelounge Sunset: 6464 Sunset Blvd, Hollywood, CA 90028

• Public Screenings: 7:15 PM, 8:15 PM, 9:15 PM daily

• Atlanta: The Gathering Spot, 384 Northyards Boulevard NW, Atlanta, GA 30313
  • Dec. 17, 2024
    Screening & Discussion: 7:00 PM
• Houston: Vintage Park, 110 Vintage Park Blvd, STE 270, Houston, TX, 77070
  • Dec. 17, 2024
    Screening & Discussion: 7:00 PM

• Washington, DC: Eaton Hotel, 1201 K Street NW, Washington D.C. 20005
  • Dec. 17, 2024
    Screening & Discussion: 7:00 PM