Latin music hitmaker Nicky Jam has become the latest celebrity to join the Rewind It 10 ambassador round-up.

Alongside the likes of Travis Kelce, DJ Khaled, Tank, Rewind It 10 co-founder Fat Joe, Brody Jenner and other male celebs known for their signature facial hair, Jam has been named the ambassador of the brand’s dark brown beard dye.

“I’ve been coloring my beard for years and tried all the other brands, but nothing looks more natural than Rewind It 10,” said Jam in a press release. “I love Rewind It 10. Thank you to Fat Joe and the whole team at Rewind for the opportunity – let’s go.”

“Nicky Jam is truly a global icon in the music industry. He shattered the mold as a musician and now we’re proud to partner together to break new barriers in the hair and beard coloring industry,” added Rewind It 10 Co-Founder Jeff Aronson. “He embodies the essence of the product and is a perfect addition to our Rewind It 10 family to ensure we’re continuing to reach a wide-ranging array of consumers.”

Rewind It 10 is a brand co-founded by beauty entrepreneur Carolyn Aronson, industry veteran Jeff Aronson, and Fat Joe.

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