Netflix and McDonald’s are expanding their KPop Demon Hunters rollout with a new KPop–inspired partnership centered on the film’s fictional idol groups.
The limited-edition fashion capsule, in partnership with Complex and designed by VANDYTHEPINK®, reinterprets both groups through the brand’s signature playful streetwear lens. It will be available exclusively on Complex.com beginning April 7.
The Complex x VANDY capsule translates the film’s universe into streetwear. Standout pieces include the Derpy Tee ($45), a black T-shirt featuring VANDY’s signature flower logo motifs, as well as the Battle for the Fans Tee ($45), which incorporates McDonald’s iconography reimagined as a temple backdrop with co-branded graphics of Sussie and Derpy.
The HUNTR/X side of the collection leans into darker tones and layered detailing. The HUNTR/X Long Sleeve Tee ($65) incorporates traditional Korean-inspired tassel graphics, alongside subtle fast-food references like burgers, fries, and drinks. For outerwear, the HUNTR/X Varsity Jacket ($200) features VANDY flower graphics across the back, a front-facing HUNTR/X logo with VANDY eye motifs, and sleeve detailing that nods to the group’s demon storyline.
On the Saja Boys side, brighter palettes and pop-driven visuals take over. The Saja Boys Tee ($45) arrives in blue with the group’s logo accented by VANDY’s signature eyes, while additional graphics reference the “Soda Pop” motif from the film with McDonald’s drink imagery. The Saja Boys Hoodie ($115), rendered in pink, blends the group’s branding with VANDY THE PINK’s flower patch aesthetic, incorporating “I’m Lovin’ It” and “Battle for the Fans” messaging into the design.
The dual-group concept reflects a larger campaign currently underway. On March 31, McDonald’s and Netflix introduced their “Battle for the Fans” activation, featuring two adult meal options, collectible photocards, and Korean-inspired menu items available at participating locations across the U.S.
As part of the fast-food tie-in, McDonald’s released the HUNTR/X Meal, anchored by a 10-piece Chicken McNuggets order and Ramyeon McShaker Fries, alongside the Saja Boys Breakfast Meal. Each purchase includes collectible photocards and a QR-enabled “Derpy the Tiger” card that unlocks exclusive digital content.
KPop Demon Hunters, which earned two Academy Awards, follows a chart-topping girl group that secretly operates as demon hunters, ultimately clashing with the Saja Boys—a rival boy band hiding supernatural identities of their own. Since its release, the film has continued to gain traction, with a sequel already in development.
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