There are none hotter than Miu Miu.
The Miuccia Prada-led brand is in the top spot in the latest edition of the Lyst Index, a quarterly ranking of what the shopping platform has determined to be the “hottest” brands and products of the given period. As has been detailed in the past, doing so requires an analysis of shopping behavior of hundreds of millions of shoppers, with a focus on key ranking factors like product views on the platform and actual sales. Social media activity is also taken into consideration.
Miu Miu is followed on the Q3 ranking by Loewe (which previously topped the list in its most recent iteration), Prada, Saint Laurent, and Alaïa to round out the top five. Alaïa’s top 5 placement is particularly noteworthy, as its No. 5 positioning marks a leap of 12 spots when compared with the Q2 list.
Below, get a look at the full top 20. For a more detailed breakdown, including a look at the hottest products from July through September 2024 (Alaïa’s fishnet ballet flats and the Coach suede Brooklyn shoulder bag both make appearances), see here.
- Loewe
- Prada
- Saint Laurent
- Alaïa
- Bottega Veneta
- Jacquemus
- Gucci
- The Row
- Valentino
- Versace
- SKIMS
- Moncler
- Ralph Lauren
- Coach
- Toteme
- Balenciaga
- Louis Vuitton
- Victoria Beckham
- Chloé
Back in August, Miu Miu came in at No. 6 on a ranking of the most searched brands of the year as part of The RealReal’s 2024 Resale Report. That same month, the Laura Citarella-directed “El Affaire Miu Miu,” the latest commission from the brand’s Women’s Tales series of short films, made its debut amid Venice Film Festival proceedings.
This month alone, Miu Miu pieces have been seen on Aubrey Plaza, Dua Lipa, Willem Dafoe, and numerous other familiar names. Below, take a look back at the luxury Italian house’s Spring/Summer 2025 presentation in Paris.
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