Miley Cyrus Reimagines Iconic 1980s Maybelline Commercial…

Miley Cyrus is putting her stamp on one of makeup’s most recognizable anthems.

The pop star has officially reimagined Maybelline’s classic “Maybe she’s born with it. Maybe it’s Maybelline” jingle, giving the iconic tagline from the 1980s a fresh sound and modern attitude.

The new version was recorded at New York’s Electric Lady Studios, the legendary space that has hosted some of music’s biggest names. For Gen X audiences who grew up hearing the jingle at the end of television commercials, her version feels both familiar and brand new.

“I remember singing the Maybelline jingle as a kid and imagining it was me on the screen. Now, it is,” Cyrus said in a statement. “To take something so iconic and make it mine—it’s powerful and personal.”

Maybelline’s now-iconic jingle first broke through in the late 1980s and early 1990s, when bold commercials featuring high-gloss beauty looks and confident messaging became a cultural touchstone.

The line not only helped cement Maybelline as a household name but also turned into one of the longest-lasting slogans in the beauty industry. By returning to this legacy moment, Cyrus is bridging two different eras: the big-hair, big-makeup spirit of the past and today’s embrace of individuality, artistry, and self-expression.

The partnership also makes Cyrus the new global face of the iconic brand, which she announced on September 25. “I used to watch Maybelline commercials on TV and imagine myself as the face of the brand. Now, I’ve reimagined the iconic ‘Maybe she’s born with it, Maybe it’s Maybelline’ jingle with a new song. Love you!” she said at the time.

For Cyrus, the link between music and makeup is natural. “Within music, there’s performance and honesty—makeup enhances both. It’s how I tell my truth without saying a word,” she continued in a statement.

The collaboration is set to roll out across television, digital, social, and in-store campaigns this fall, marking the beginning of what the makeup brand calls a new chapter for its brand identity.