Meghan Markle Declares This Understated Loro Piana Tote the New Luxury It Bag

But Loro Piana has long been a go-to brand for Meghan Markle. Also in 2024, she was spotted in a textured, short-sleeve cream Loro Piana sweater, which also features in some scenes of her new Netflix series.

With Love, Meghan, premiered on Netflix on March 4. The unscripted show sees Meghan invite various celebrity guests, such as Mindy Kaling, into her home to share her favorite cooking, gardening, crafting, and hosting tips. “I’ve always loved taking something pretty ordinary and doing something surprising with it,” she says in the official trailer. Meanwhile, the duchess has also just debuted the first collection of products under her newly renamed As Ever brand. The collection, which officially launches in the spring of 2025, includes raspberry jam (of course), wildflower honey, herbal teas, crepe mix, and shortbread cookies.

We know that any brand favored by Meghan Markle tends to see an immediate bump in sales, so maybe this is an indication that the Loro Piana Loom bag is about to become the It bag of 2025.