Loewe is on top.
The Spanish luxury house is currently the hottest brand on the planet, per the latest update of the Lyst Index, which analyzes shopping behavior for three-month periods and then publishes the quarterly results in list form.
Loewe jumps from No. 3 to the top spot in the latest rundown of the hottest brands, with Miu Miu and Prada rounding out the top three. Saint Laurent, Bottega Veneta, Versace, Balenciaga, Jacquemus, Moncler, and Gucci round out the top 10 for the quarter.
In a statement, Katy Lubin, VP of Brand and Communications at Lyst, underscored the brand’s ability to be at once “conceptual but deeply connected,” thus facilitating a deeper relationship with its most ardent supporters.
“This brand heat carries real commercial power, elevating hero products into enduring symbols of great taste,” Lubin said on Wednesday. “We see this translate in the Lyst data; shoppers are searching for branded Loewe accessories because they want to clearly associate themselves with the brand and all that it stands for.”
Between April and June of this year, per the folks at Lyst, Loewe ensured its return to the No. 1 position thanks in part to key moments including a Met Gala sponsorship, dressing The Bear’s Ayo Edebiri, Challengers mania, and an acclaimed menswear show in Paris. Meanwhile, the brand’s collaborative Cloudtilt 2.0 sneakers with On have been ranked as this quarter’s hottest product, ultimately besting hot items from Adidas and Casablanca, among others.
For a full breakdown, see here.
In June, Complex included Jonathan Anderson’s latest Loewe show among our picks for the best of the Paris Fashion Week Men’s Spring/Summer 2025 lineup. We also gave the LVMH-owned brand the distinction of being named one of the best brands of the year in 2023. Revisit the full list, also featuring Supreme and Fear of God, here.
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