LeBron James is still dominating on the NBA court and may very well be on his way to a fifth championship this season. Off the court, LeBron has continued to expand his impressive business portfolio. One the latest endeavors from the NBA legend is a men’s grooming line, The Shop.
The Shop officially launched in April 2024. It offers seven products that are crucial to proper skin, hair, and beard care for men of all ages: an exfoliating Face Wash, soothing Shave Cream, bump-reducing Aftershave Toner, hydrating Face Lotion, deep conditioning Beard Cream, moisturizing Hair Shampoo and Conditioner, and smoothing Hair Styling Pomade.
Now, you can purchase the affordable lineup (nothing is over $10) from Complex Shop.
The Shop—LeBron’s skincare line, not to be confused with Complex Shop—shares a name with the interview series that premiered on HBO back in 2018 featuring LeBron in conversation with A-listers such as Drake, Jay-Z, A’ja Wilson, and Quinta Brunson. The grooming line is a natural extension of the authentic barbershop experience that LeBron and Maverick Carter aims to create with The Shop.
Learn more about The Shop grooming line, LeBron’s commitment to skincare, and who the skincare GOAT of the James family is, below.
When did you first start caring about skincare in your career, and why?
In my career, I’ve always been really committed to self-care in terms of what I put into my body, getting enough sleep, and eating right. All of those things are important to my performance and how I’m able to maintain my body, so for me, self-care is a must.
Skincare wasn’t really a big thing for me until my second year in the NBA when I realized that if I washed my face and treated my skin a little bit, it would look and feel better.
Who put you onto a proper skincare regimen? Your wife? A fellow player? A friend?
I would always go to my mom for everything growing up. But when it comes to grooming and hair in particular, it was actually a family friend of mine, Reeves. I used to see him brushing his hair constantly. He was the first person to show me how to use a wave cap, which I still wear to this day. That was the start of me really thinking about my hair and making sure I looked right at all times, knowing I was representing my mom, and later my family and my community, every time I stepped out of the house.
Have you put Bronny and Bryce onto your skincare routine? Who has the best skin in the family?
They also go to Mom for that. She is the GOAT of skincare in our household, for sure.
What made you officially want to enter the skincare market with The Shop?
The Grooming line is really an extension of the platform we created with The Shop. The barbershop, for me, represents so much learning, listening, and community. That’s where my mom used to drop me off to get my haircut, and I’d learn about the latest music, the latest fashion, and sports heroes; everything was talked about in the barbershop. It’s a place where you can be real, be yourself, and come out the best version of yourself. It made sense to carry that “look good, feel good” notion through this product line.
Which is your favorite product from The Shop lineup and why?
My go-to’s are the Pomade, the Hydrating Face Lotion, and the Beard Cream, which is great in helping me maintain the beard I’ve had going now for so long I can’t remember when I first started. Aside from helping me keep my hair and skin looking and feeling good, especially with how much I travel, the best thing about all of these is they smell unbelievable.
Can you discuss the importance of the barber shop and its community-building aspects?
Like I said, the barbershop is not only where you go to get your hair right, but also to connect with other people in your community and learn about life. People from every walk of life come through the barbershop, all sharing their unique perspectives from their corner of the world, and it can open your eyes to so many new things. That unfiltered, raw conversation is what we wanted to create with our show, The Shop, and we’ve been able to have deep conversations with some incredible guests. It’s a pretty cool thing to have a space where people can be their authentic selves, and to have this platform to share those conversations with everyone.
Shop the full LeBron’s The Shop skincare line at Complex Shop here.
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