This past week, Nike has slowly rolled out teasers hinting at a new video campaign across its social media platforms. Now, the brand has officially unveiled the final product with its latest “Winning Isn’t for Everyone” video spot.
For this campaign, the sportswear brand tapped legendary actor Willem Dafoe to narrate the entirety of the 1-minute and 31-second ad highlighting top Nike-sponsored athletes performing on the Olympic stage. Some of the notable individuals include LeBron James, Kobe Bryant, Serena Williams, Giannis Antetokounmpo, Victor Wenbamyama, Sha’Carri Richardson, A’ja Wilson, and more.
According to the brand, this “Winning Isn’t for Everyone” campaign highlights the hard work, dedication, and sacrifices, that it took for athletes to reach the pinnacle of their respective sports and that their drive started with them having a winning mindset.
“This is about celebrating the voice of the athlete,” Nicole Graham, the chief marketing officer at Nike, said. “It’s a story about what it takes to be the best. The legacies that have yet to be shaped. And the dreams that will be made real. It reminds the world that there’s nothing wrong with wanting to win.”
Check out the entirety of Nike’s latest “Winning Isn’t for Everyone” campaign directly below.
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