Kid Cudi and ASAP Nast are just a couple of the notable figures who have been tapped up to be a part of a new Off-White creative project.
Founded by the late Virgil Abloh, the fashion brand has launched its inaugural 10×10: Off-White™ Icons Reimagined series, which sees 10 names from across music, fashion and art brought onboard to unveil a round-up of new Off-White products that will be released over the next year.
The project — which also includes names like Australian creative director Ava Nirui and photographer Renell Medrano — is a continuation of the Off-White blueprint while creating a new playbook among different perspectives.
Drops like “SNEAKERS” will be led by Cudi, while “OBJECTS” will see Nast at the helm. Other upcoming releases include “VARSITY” by Stéphane Ashpool, “DENIM” by Guillermo Andrade, “T-SHIRTS” by Nirui and more.
According to a press release, each “10×10 creator had an existing relationship with the brand.” “They had knowledge of and respect for Off-White™ codes but also, critically, all brought a strong point of view, rooted in courage and fearlessness,” it explained.
From May 2026 through April 2027, a global series of events will be held to celebrate the project, along with releasing exclusive products.
It was announced earlier this month that Virgil Abloh’s Off-White x Air Jordan 1, now known as the Virgil Abloh Archives (V.A.A.) x Air Jordan 1, is officially coming back.
It’s set to be the first global release from the Virgil Abloh Archive, which is a collection of over 20,000 objects from Abloh’s creative practice.
The all-white version of Abloh’s Air Jordan 1 collab followed the “Chicago” colorway from The Ten collection, and originally released as a European exclusive sneaker in 2018. The 2026 edition of the Virgil Abloh Archives x Air Jordan 1 (AA3834-100) features all of the signature elements of Abloh’s work with Nike, including the exposed layers of the tongue, orange tab on the Swoosh, and “AIR” lettering on the midsole.
Click here to find out everything you need to know about the upcoming Virgil Abloh Archives x Air Jordan 1 release.
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