Kendrick Lamar Linked With Willy Chavarria on Some Absurdly Sick Super Bowl Merch

It’s a good week to be Willy Chavarria. After a showstopper of a Paris Fashion Week debut celebrating ten years of his namesake brand (and revealing a new collab with Adidas amidst it) the designer of the moment could be forgiven for taking a beat to rest on his laurels. Instead Chavarria doubled down, revealing a sick new collection with one of the biggest stars in the world surrounding the biggest night in American sports.

Chavarria has joined forces with Super Bowl LIX halftime performer Kendrick Lamar and the rapper’s creative agency pgLang for a collection designed for the big night, drawing inspiration from KDot’s West Coast roots, football culture, and his latest smash-hit album GNX. It’s sure to go down as the illest merch dropping for the NFL’s season finale, and provides a unique opportunity for anyone looking to hop on the Chavarria train right now.

Diego Bendezu

Lamar and Chavarria have kept the lineup fairly simple and straightforward: right now it spans a T-shirt, shorts, a hoodie, and a varsity jacket, with a boxy football jersey to come. The shirt and hoodies bear Super Bowl and Kendrick branding alongside a quote from GNX single “tv off”: “Foot up on the gas but somebody gotta do it.” The jacket, meanwhile, is a bit simpler, coming in a solid black satin and bearing the NFL logo, Kendrick’s signature, and “G. NATIONAL” stitched across the back.

Chavarria’s work is decidedly upscale and tends to have price points that reflect that. Of the pieces that have dropped so far, half are available for under $100 (the hoodie comes in at $140 and the jacket is $750). While they don’t hail from Chavarria’s vaunted runway collections, they’re still a very cool way to add the designer’s touch to your closet without breaking the bank. As for that $750 jacket, well, good luck tracking one down.