Shortly after proclaiming he was a Nazi and had an affinity for Hitler, the only product currently available on Kanye West’s website features a Nazi swastika.
The Yeezy official website previously featured several products promoting his forthcoming album, tentatively titled Bully, and a re-release of the “All Day” hoodie Cassie wore in a disturbing video that showed Diddy assaulting her in a hotel hallway. All those products have since vanished, but a plain white t-shirt featuring a Nazi swastika is available to purchase for $20. Why anyone would consider buying such a product, however, is a mystery. Unless, of course, they want to get punched by strangers.
Ye previously promoted the merch on X before he unceremoniously deleted his account after spewing vile and hateful rhetoric over the past week. The timing of the removal of the other products is especially tiresome considering Ye just recently advertised his Yeezy website in a scrappy Super Bowl LIX ad, which only aired in the Los Angeles market.
In the commercial, which seems to have been recorded during a dentist visit, he urged viewers to visit his website.
These beliefs aren’t new to the rapper. In 2022, Ye sat down for an interview with far-right conspiracy theorist Alex Jones and praised Adolf Hitler. He received one of his many bans from X—which was named Twitter at the time—after he posted a swastika in response to the criticism of the interview. Fast forward to February 2025, and he’s making it clear that he was deadly serious.
He didn’t catch a ban this time, as X is now owned by Elon Musk. Ye even thanked him, posting, “I appreciate Elon for allowing me to vent,” shortly before he deleted his account. The billionaire has strived to make X a hub for “free speech,” leading to an increase in unchecked hate speech, including Ye’s anti-semitic rants. Some of the posts were covered by a warning that the post violated the site’s rules, but they could still be read with a push of a button.
“I love Hitler,” he tweeted in all-caps last week. “I’m a Nazi,” he reiterated. He’s left no room for plausible deniability, even if he’s claimed that he’s been diagnosed with autism. His full-throated embrace of antisemitism has already cost him collaborations, including a previously planned stream with Kai Cenat. It’s only a matter of time until more artists rightfully distance themselves from his bullshit.
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