Inside New Era’s Custom Cap Experience at Family Style in…

During the Big Game weekend in New Orleans, New Era brought the heat to Complex’s Family Style food festival with an exclusive booth that blended sports, style, and culture. As the official on-field headwear partner of the NFL, New Era gave fans a one-of-a-kind shopping experience at StudioBE, where they could explore the brand’s coveted NFL collection and customize their own cap with a limited-edition patch, free with any New Era hat purchase. The activation was also about celebrating the energy of the game and the city’s vibrant culture through fashion and fandom.

Beyond the exclusive merch, the booth turned up the competition with interactive games, including cornhole and a football toss, where fans could put their skills to the test and win one of the coveted patches. The fusion of football culture and streetwear made the New Era booth a must-visit stop at the festival, bringing together sports lovers, sneakerheads, and style enthusiasts alike.

Against the backdrop of New Orleans’ rich heritage and buzzing game-day excitement, the experience wasn’t just a shopping stop; it was a celebration of sport, self-expression, and the city’s undeniable vibe.