Nike is once again going all out on the sneaker releases ahead of the Summer Olympics in Paris. Fresh off dropping the 13-shoe “Blueprint” collection earlier this month, the Swoosh has launched another massive range of sneakers via this “Electric” pack shown here.
Per Nike, these bold “Electric” makeups pay tribute to the brand’s “storied legacy in the sport moments that take the world’s breath away.” The color scheme will appear on 55 different silhouettes across multiple sports categories just in time for athletes to wear during the Olympic competition this summer. The standout element of the styles is the iconic safari print featured throughout the silhouettes, but the placements of the print are different from pair to pair.
“We wanted to take something you wouldn’t think about in the context of performance — the Safari pattern — and create an artifact that signaled this new era of sport,” says Caroline Abero, the senior director of women’s footwear and apparel at Nike. “We’re bringing sport and culture together on the playing field and creating a new look of sport for the next generation.”
Readers who are interested in copping select performance models from the Nike “Electric” pack can do so now at Nike.com and at select Nike retailers.
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