As a teenager growing up in Brighton, England, the founder of House of Errors, who goes by the mononym Fully, was trying to discover his personal style, taking inspiration from rappers like ASAP Rocky and Kanye West.
“I was trying to dress like ASAP Rocky and looking in the mirror mad as fuck. I didn’t look like ASAP Rocky,” the 27-year-old designer tells Complex. “It took me a while to realize you can’t wear a piece just because you think it’s sick. It’s got to make sense.”
It’s all making sense now. Fully didn’t grow up dreaming of the day he would own his own clothing brand; he didn’t attend design school. But fast forward to 2025, and he is the brains behind one of the hottest brands out of the UK. Since launching in 2020, House of Errors has released plenty of signature pieces including puffer vests that look like paintings and knit soccer jerseys. Sales have doubled year over year since 2022. But House of Errors is much more than viral releases. The brand’s output has evolved from piecemeal drops to thoughtful collections that echo the modern opulence that it references.
Fully studied architecture in college, not fashion, but when it came time to graduate a new creative outlet came calling. In 2019, he bought a cheap sewing machine at Hobbycraft and started teaching himself how to sew by watching tutorials on YouTube.
“Sewing is an art form to master, but to be able to construct a garment didn’t really take that long,” he says. “In two months, I had the ability to create a jacket.”
In November 2019, three months after buying his first sewing machine, he launched the House of Errors Instagram. It wasn’t supposed to promote a clothing brand that produced collections. Instead, it was meant to document the trial-and-error process of learning to make clothes. While that level of experimentation has remained a core element of the brand, now the results are being made for a much larger audience. And “Errors” doesn’t have a negative connotation anymore. Fully says that the brand’s followers have taken to using it to describe images that exude the lifestyle that he has cultivated for the brand, like a scenic view of a football pitch or an old man smoking a cigar with a model on his arm.
“I can do anything and it can fail as long as I’ve got the community to fall back on,” says Fully, who has been able to amass a following of 431,000 and counting on House of Errors’ Instagram page. “If [building community] is not one of your number one concerns when you’re starting a brand in this era, it will come back to bite you.”
House of Errors’ first three pieces released in January 2020. The one-of-one items repurposed scans of retro movie posters on button-ups and canvas jackets. While he describes the craftsmanship of his first efforts as “fucking horrible,” they sold. It gave him the confidence to move forward and the first seeds of House of Errors’ design language were planted.
“I think I made 400 pounds, but there hasn’t been a moment of excitement like that since,” he says. “It almost felt like my life had led up to that single moment.”
In the months that followed, Fully continued his DIY experience, producing bucket hats made of colorful scraps and sweaters that contorted fabric into 3D flowers. House of Errors’ first true viral hit didn’t come until 2021: two puffer vests that had panels shaped to create artwork. One looked like an all-seeing eye, a symbol that has become a recurring logo for the brand;. the other was a scenescape of a beach in his hometown. Moodboard pages like Hidden.NY got a hold of the images and they took off. Two weeks later, they were released for 400 pounds a piece.
“Everything up until that point was trying to do something that goes super viral,” he says. “I would spend nights alone on a sewing machine just trying to figure stuff out. Eventually, it was the first two puffer vests. My life completely changed.”
House of Errors released more puffers and introduced jackets and totes. Soon, its product range grew to include more accessible items like graphic tees and hoodies bearing the same motifs. Around a year and a half later, in 2023, it had another viral sensation when it revealed a series of knit polos inspired by international soccer kits. While Fully admits he isn’t a huge sports fan, he loves the swagger of players in old-school photographs and the communal nature of the game. The players inspired him to upgrade classic kits.
Around the same time, House of Errors debuted Fully’s favorite piece, the Topo jacket, which he says, “makes anyone who wears it look powerful.” The unique look is achieved by layering different pieces of leather over top of each other to achieve the appearance of a topography map.
Detail is the heart of the brand. Sometimes that can manifest as a pair of baggy jeans covered in 1.5 million stitches that resemble paint splatters. Or a green polo that is actually a scene of a tennis match. Everything ties back to what Fully refers to as the House of Errors lifestyle.
“It is just our take on opulence and you need to hit every category. It just takes time,” he says. “Brands get a little bit muddied when they’re trying to hit multiple concepts and consumers at the same time. We have this one consumer. We do it for them. Anyone that wants to come participate is more than welcome, but you come into our world, we don’t change it for anyone else.”
Now, House of Errors continues to grow. While the brand has held successful pop-ups around the world in major cities like New York and Paris, Fully wants to expand the stops to lesser-visited cities. “I just want to go to some random places that never get pop-ups and see what’s happening,” he says. Permanent brick-and-mortar stores are also on the horizon.
“We got our eyes on New York and London, so hopefully sooner rather than later that will happen.”
Read the full article here
