There’s kind of an open secret among in-the-know style editors, and I might regret not gatekeeping it: H&M’s denim far outperforms its price point. Very few of us enjoy paying full price to keep up with trends, and the high-street brand offers of-the-moment cuts and washes for way less than you’d expect, making its stuff some of the most underrated jeans on the market. There—it’s all out in the open.
So why am I revealing this now? H&M is running a massive sitewide sale this weekend in honor of a new season, and while that means everything from spring dresses to popular jackets are marked down, I can’t stop thinking about those jeans. No matter which denim trend you’re currently lusting after—roomy jeans, slim silhouettes, retro bootcut flares—there’s a discount. So in the spirit of openness, I went ahead and pulled eight pairs you need on your radar right now, plus styling tips to keep your spring outfits feeling fresh. Let’s get into it, shall we?
H&M wide-leg jeans
Wide-leg jeans are still the trendiest cut of the season. And when they’re going for $25 a pop, there’s no reason not to expand your collection or try the silhouette for the very first time. Both of these pairs are roomy without veering into being too baggy. Keep things relatively fitted and simple up top, like with a T-shirt or a lightweight cardigan; ground your look with chunky loafers, which are some of the best shoes to wear with wide-leg pants.
H&M straight-leg jeans
Straight jeans are classic and completely trend-proof—but that doesn’t mean they can’t be trendy. This is my favorite cut at the moment, considering it’s easy to wear and looks good with slim loafers, trusty sneakers, and kitten heels alike. (Okay, versatility!) These gems feature the perfect straight legs and offer generous stretch, meaning you’ll be able to fit without regretting your wardrobe choices. Might I suggest a white blouse up top?
H&M slim jeans
Skinny jeans are very much back in the conversation, while the demand for slim silhouettes is ticking up fast. So yes, it’s time to pick up a proper pair, whether you prefer them airbrushed on or slightly flared at the ankle. Avoid the urge to wear chunky kicks; you’ll get so much more mileage out of loafers, heels, or this season’s favored slim sneakers.
H&M trendy jeans
Barrel jeans and flared denim are two very trendy cuts for 2025, so of course H&M has them ready to go for as little as $17(!!!). Despite fitting quite differently, they look great with the same wardrobe staples: a tucked button-down shirt, a belt, and fisherman sandals or ankle booties. Consider your go-to spring outfit handled.
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