Bad Bunny wore custom Zara for his world-uniting Super Bowl Halftime Show performance on Sunday (Feb. 8).
The head-to-toe cream look, seen below, is credited as featuring styling from Storm Pablo and Marvin Douglas Linares. As previously reported, Complex learned on Sunday that the No. 64 jersey top worn during the performance marked a tribute to the recent Grammy winner for Album of the Year’s late uncle, who played football wearing the same number.
In an Instagram Stories update, Pablo shouted out Janthony Oliveras (Bad Bunny’s creative director) and the Spain-headquartered Zara, declaring them “the real MVPs” of Benito’s much-discussed style moment.
“It was an amazing show,” a Zara spokesperson told Complex on Monday (Feb. 9). “Benito put on a memorable performance. What a great outfit! Acho, PR es otra cosa!”
The artist’s dancers, band, and orchestra members also wore Zara during the performance.
Elsewhere during Sunday’s set, Bad Bunny rocked an Audemars Piguet Royal Oak timepiece and a white colorway of his BadBo 1.0 signature shoe with Adidas.
Before Benito stepped onto the world’s biggest stage on Sunday, Complex took a look back at his past sartorial choices, all of which have built to his present-day status as a style icon. Highlights from the journey, as seen here, include a 2021 Grammys look featuring a Burberry by Riccardo Tisci beanie and a 2023 Coachella ensemble led by ERL.
For Sunday’s performance, available to watch in full here, Bad Bunny leaned into a storytelling-focused approach while dotting the stage with several surprise cameos. Ricky Martin and Lady Gaga also took the mic during the set, which has earned public praise by everyone from Kacey Musgraves to Elmo.
With Benito’s electrifying set now in the rearview, speculation on who should next grace the Super Bowl stage will likely ramp up soon.
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