If your idea of being in nature is walking up Billionaires’ Row on a rainy day, then you’re already well acquainted with Loro Piana’s mastery of the elements. The Italian clothing brand that dresses world-beating titans, both real (Larry Gagosian) and fictional (Kendall Roy), has long specialized in making achingly soft wool outerwear that’s as resistant to the elements as any Gore-Tex rain slicker, thanks to its innovative Storm System line. And now, the 100-year-old company is bringing its vision of discreet, functional luxury a little further afield.
More specifically, Loro Piana is going “into the wild.” That’s the name of a new capsule of rarefied gorpcore—taken here into the great outdoors of LA’s Topanga Canyon by Colman Domingo—that marks the brand’s first foray into true performance hiking gear.
Wild is, of course, not a word normally associated with Loro Piana, which is famous for the high art of the subtle flex. Loro Piana garments are crafted from the world’s softest wools—literally; Loro Piana hosts an annual competition to find the finest fibers on the planet. The whole idea is to flatter the senses while flying under the radar. Or to stay dry in a beautiful vicuña topcoat secretly protected by a Storm System membrane. (The cashmere cap Kendall wore throughout Succession? Storm System.)
Into the Wild, on the other hand, is one of the more fashion-forward chapters in Loro’s long history. There’s an asymmetrical-zip jacket that wouldn’t look out of place on the streets of Shinjuku and fuzzy high-neck sweaters that would cut a striking silhouette on the trails of Mount Rokkō. And in a first for Loro Piana, the capsule includes a collaboration: a couple of hiking boots made with Roa that unites the Italian footwear label’s stylish shapes with Loro’s earth-toned fabrics.
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