And now, are you shooting every day?
Not every day. We’re recording probably five days a week, in-store.
Who’s doing the editing?
Brother, I was editing the vids, no cap, until about two months ago. It got low-key overwhelming.
At this point, what’s your closet looking like? Are you wearing all this shit or are you desensitized now and just want to wear a t-shirt and jeans?
I know more or less what I’m wearing when I wake up or else I catch myself wearing the same couple fits. When we first opened the business I was more tempted to keep stuff. It was hard to not buy everything I wanted, but I always give the customers the first chance. It’s awesome when we get a piece I want, but it’s like “Let me see who else wants this.” At the end of the day, we’re trying to serve the customers. The shit that people bring in is exciting, and they’re like “Damn, I’m trying to trade for a watch. I got a bunch of old shit I’m not really wearing.” I’m like “Bro, let’s do it.”
When people are coming in with shit like that, do you think they’re in trouble?
Some of the time. But normally you can tell. Somebody might bring in 10 pair or 12 pair for someone else. I try to help them out, hook people up. But a lot of the time people come in because they’re not wearing that shit any more and trade it out for something they want to wear.
How fast do the trends move? Do things stick around or is it a two-year turnover?
Oh, no it changes quick! New brands are what people want to see. Chrome Hearts, Spyder, or Hellstar kinda took the back burner to some of these new brands.
What is a new brand?
Lost Shadows.
I’ve never heard of Lost Shadows.
It sells in-store like crazy. Sweatsuits. They’re not too expensive, like $300 tops, $300 bottoms. A little pricey but it doesn’t break the bank. I mean, Denim Tears, of course, is getting to that Hellstar level. Happy Memories Don’t Die, that brand’s huge.
I’ve never heard of that either!
We actually just bought a bunch of it.
That’s so interesting. Are you aware of these things just because you’re keeping up with everything or is somebody putting you on at some point?
My general manager, Tan, bro, he knows all these brands. He’s right here before I even hear about them.It’s nice to have someone like him in here buying. We’re always putting each other on. “Oh, bro, you’ve seen this piece? This is dope, what this brand’s doing.” Everybody helps out everybody. We’ve all got our specialties.
So what’s the plan? Do you want to open more stores, go to different cities?
We were looking at a few cities. I like the idea of Miami a lot because the money in Miami’s crazy. The spending out there is wild. We were looking at Dallas, Texas. We love the idea of that, but nothing’s set in stone yet. We’ve really been focusing on the Whatnot and growing the live shopping. Increasing revenues while keeping overheads the same. Live shopping is endless possibilities. The growth is crazy. We stream about five times a week right now so that’s a huge part of our business.
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