**Last Updated: 7 a.m. **It’s day two of the best Prime Day deals under $100, folks! This is the unofficial kick-off to the Black Friday shopping season, which starts earlier every year. This is your chance to stock up on grooming products, fall fitness gear, fashion must-haves, and gadgets, gadgets, gadgets. We’ve scoured Primeland’s virtual shelves to find the top under-$100 deals, and we’ve got a veritable smorgasbord of sales for you to shop. These aren’t your usual “always on” promotions, either. We’re talking genuine price drops on Sony headphones, Levi’s jeans, Dr. Martens’ footwear, and Kiehl’s skincare. Some of the biggest discounts cover Amazon devices, including the latest Fire tablets, Echo speakers, and Fire TVs.

Plenty of big-ticket items are on sale, but the best Prime Day deals under $100 are a better place to start if you’re feeling the effects of inflation. So, go ahead and smash that Add To Cart button, because this is the last big sale until Black Friday comes around.

For every other worthwhile deal on our radar, head over to our massive list of the best Prime Day deals. And while you’re at it, make sure you receive all our shopping intel from here on forward and subscribe to the GQ Recommends newsletter.


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The Best Prime Day Deals Under $100, at a Glance

How do you feel about spoilers? Peruse our favorite finds before diving into the full guide:

  • The Best Headphones Deal: Beats Solo 4 Wireless Headphones, $200 $100
  • The Best Speaker Deal: JBL Clip 5 Portable Speaker, $80 $70
  • The Best iPhone Accessory Deal: Anker 621 Magnetic Portable Charger, $40 $30
  • The Best Amazon Device Deal: Echo Spot Smart Alarm Clock, $80 $45
  • The Best Skincare Deal: Kiehl’s Facial Fuel Energizing Face Wash, $26 $18
  • The Best Cologne Deal: Hermès Terre D’Hermès Intense Vetiver Eau De Parfum, $152 $84
  • The Prime Day Classic: Crest 3D WhiteStrips, $45 $30
  • The Best Fashion Deal: Levi’s Classic Western Denim Shirt, $70 $26
  • The Best Coffee Deal: Fellow Clara Insulated French Press, $99 $79
  • The Best Accessories Deal: Calvin Klein Cotton Classics Boxer Briefs, 5-Pack, $70 $40

Clothing & Accessory Deals Under $100

Adidas

Lite Racer Adapt 7.0 Sneaker

When does it get too cold to run? Trick question—it doesn’t. Adidas’s Lite Racer has a Cloudfoam midsole for comfort and an easy slip-on style.

Columbia

Powder Jacket

As GQ’s style editors said in our guide to Prime Day menswear deals, “Puff, puff, do *not* pass up this puffer jacket.” With a whopping 66% markdown, it’s enough to break out Patagonia habit.

Ridge

Slim Minimalist Metal Wallet

These super slim metal wallets replace your grandpa’s bifold with RFID blocking materials.

Dr. Martens

Penny Loafer

We love to see a classic pair of Docs on sale, and few of the brand’s styles have been more popular in recent years than its loafers. Perfect for trudging through winter muck, these shoes will keep you current.

Levi’s

Levi’s Classic Western Denim Shirt

You don’t have to love the cowboy-western fashion trend to rock this never-goes-out-of-style denim shirt.

Levi’s

505 Regular Fit Jeans

These iconic Levi’s are absurdly affordable for Prime Big Deal Days. All the way back in 2017, GQ style editors named these “essential jeans,” and seven years later we stand by that declaration.

Adidas

Essentials 2 Sling Crossbody Bag

Whether you’re hiking or bopping around a new city, this crossbody keeps your EDC essentials close to the chest.

Adidas

Terrex Soulstride Trail Running Sneakers

What’s more manly than doing your daily run on a rugged mountain trail?

Calvin Klein

Cotton Classics Boxer Brief (5-Pack)

Truly, a Prime Day classic. These iconic boxers are making a comeback thanks to one Jeremy Allen White.

Keen

Circadia Mid Waterproof Hiking Boot

GQ readers know how much we love Merrell, but lately we’ve been feeling keen for our crunchy kicks. These hiking boots get a Prime Day discount that will get you away from your computer and out to the great outdoors.

Adidas

Samba Classic Soccer Shoe

Sambas are still in style, and you don’t have to play “footy” to rock these particular kicks.

Herschel

Novel Carry-On Duffle

Some Prime Day deals are staples of the event, like Herschel’s always-popular duffle.

Lacoste

Classic Long Sleeve Pique Polo Shirt

Prep for fall and winter with this preppy icon, this time with long sleeves.

Casio

Classic W800H-1AV Sport Watch

Do you love retro-tech? This digital sports watch is an Amazon customer favorite, and it boasts a 10-year battery life, LED backlight, and water resistance up to 100 meters. Not too shabby for a $30 throwback.

Grooming Deals Under $100

Vital Proteins

Collagen Peptides Powder with Hyaluronic Acid and Vitamin C

This unflavored collagen peptide supplement supports your skin, hair, nailes, and joints, turning your smoothie into a super smoothie.

Philips Norelco

OneBlade 360 Electric Trimmer

While it’s not our recommended trimmer or shaver for guys with beards, it can handle your stubble no problem.

Philips Norelco

Multigroom Series 9000 Beard Trimmer

If you do have a beard, then you’ll need a trimmer that can keep your fuzz under control. This premium trimmer has an attachment for every length, self-sharpening blades, and adjusts its power settings to your beard hundreds of times per second.

Bio Bidet

Slim Glow Bidet Attachment for Toilet

Bio Bidet is known for its fancy-schmancy toilets, but they have a starter option if you’re not ready for a full-on sci-fi bidet. With a nightlight and simple installation, this is the ideal introduction to the wonderful world of bottom washing.

COSRX

The Retinol 0.3 Cream

When it comes to anti-aging, it’s all about those retinols.

Liquid I.V.

Hydration Multiplier +Energy

With natural caffeine derived from matcha plus an energizing one-two punch from lemon and ginger, this hangover remedy will get you back on your feet. Liquid I.V. can pretend these are pre-workout powders, but we all know what you’re using it for.

Murad

Retinol Eye Serum

If you’re the type of fancy lad that doesn’t trust a skincare product unless it costs at least $50, this luxe under-eye cream is made for you. Retinol leads the ingredients list, and it’s made to reduce the appearance of dark circles and puffy eyes.

Phillips

Sonicare Cordless Power Flosser 3000

You don’t need a bulky water tank on your counter to try water flossing. This is a cordless, handheld powerwasher for your gums.

Salt & Stone

Bergamont & Hinoki Body Lotion

Winter is coming up fast, and dry skin with it. Prepare yourself with a refreshing body lotion with shea butter, jojoba oil, seaweed extracts, and niacinamide.

Serene Life

Towel Warmers Bucket

How bougie do you want to be? Until you can put heated floors in your master bathroom like a true king, you’ll have to settle for toasty warm towels.

Caldera + Lab

The Good

This facial serum contains 27 botanicals, and the Jackson, Wyoming-based brand wild harvests flowers and essential oils from high altitude plants in the Teton Mountains. The moisuritizing formula mimics your body’s own sebum, and it has a witchy fragrance we love.

Crest

Crest 3D WhiteStrips

It’s just not Prime Day without a Crest WhiteStrips deal. While many Prime Big Deal Days deals are available to non-Prime members, our favorite whitening strips are the exception. You’ll need a Prime membership if you want to shop this deal.

Crest 3D WhiteStrips with Light

If your teeth need an extra boost, opt for the whitening strips with light. These GQ-tested white strips really worked for our testers, so get ’em while they’re marked down.

Oral-B

iO Series 3 Electric Toothbrush

Oral-B claims that this power brusher removes 400% more plaque from your gumline than the competition. We’re guessing that’s a fact the same way that “nine out of 10 dentists agree” that Oral-B is the best ever. Seriously, though, if you need an electric toothbrush, now’s your chance.

Kiehl’s

Ultra Facial Cream with Squalane

If you know anything about skincare, you know this facial cream. Now that Kiehl’s is officially selling its wares on Amazon (finally), you can pick up this cream with a rare discount.

Kiehl’s

Facial Fuel Face Wash

Keep a close eye on your Kiehl’s favorites during Prime Day and restock your bathroom cabinets.

Cardon

SPF + Moisturizer Broad Spectrum SPF 30 Face Sunscreen, 2-Pack

Among in-the-know skincare obsessives, Cardon’s daily face sunsreen slash mositurizer is considered one of the all-time greats. The unique and lightweight formula uses vitamin-rich cactus extracts, and now you can stock up with this two-pack.

Grown Alchemist

Body Cleanser

Grown Alchemist recently replaced Kiehl’s as the bougie beauty brand of choice for Equinox gyms. The Australian skincare brand’s body cleanser uses extracts from chamomile, bergamot, and rosewood for a sophisticated but subtle fragrance.

Malin + Goetz

Grapefruit Facial Cleanser

Need a new daily facial cleanser? GQ first wrote about this refreshing grapefruit-powered wash a decade ago, and it uses amino acid-based cleansers to deep clean your skin and pores

Hermès

Terre D’Hermès Intense Vetiver Eau De Parfum

GQ’s resident fragrance geek Adam Hurly recently named this the best woodsy cologne. And as we gear up for peak foliage, this could be your new signature fall scent.

Braun

All-in-One Style Kit Series 9

No matter what part of your body needs trimming, this all-in-one groomer is up to the task.

Pura D’or

Original Gold Label Anti-Thinning Biotin Shampoo

This biotin shampoo is a favorite of GQ’s Adam Hurley—and countless guys with thinning hair.

Baxter of California

Daily Face Wash

A gentle combination of aloe vera, glycerin, and caffeine leave your skin moisturized and refreshed.

AncestryDNA

Genetic Test Kit

DNA kits are so 2022, but we’ve never seen these kits at such an affordable price point. Get an early start on your Christmas shopping, and pray that your giftee don’t have any secret siblings out there.

Tech Deals under $100

Amazon

Fire TV 32″ 2-Series

The $99 TV is back for October Prime Day. Part of Amazon’s own lineup of TVs, the pared-down 2-Series is still smart enough to take voice commands and handle all your streaming needs.

Rove

R2-4K Dash Cam

Because we can’t all drive a Tesla.

JBL

Clip 5 Bluetooth Speaker

As much as we love brands like Sonos, don’t count out JBL, which has been making some of the best Bluetooth speakers for years. It’s the clip-on earring of the speaker world, and we mean that in a good way.

Soundcore by Anker

Soundcore P40i Noise-Cancelling Earbuds

The budget buds pack 12 hours of battery life and Active Noise Cancellation, though not at the same level as a $300 pair. Still, if you’re prone to losing your buds, maybe a $45 pair is what you really need.

Amazon

Fire HD 10 Tablet

Sure, we might still be drooling over the M4 iPad, but if you need something simpler for streaming and scrolling, Amazon’s 10″ tablet will do just fine.

Vizio

V-Series 2.0 Compact Sound Bar with Dolby Audio

Is it the best soundbar you can buy? Not by a long shot, but it is the best-priced option—and from a tech and TV brand that’s seriously upped its game in the past two years. Just think, you might even be able to turn off the subtitles from now on.

Belkin

2-in-1 MagSafe Wireless Charging Dock

This 15W charger acts as a phone stand, while also charging your Apple Watch.

Sony

WH-CH720N-Noise Canceling Wireless Bluetooth Headphones

Instead of turning to a budget brand for your headphones, try on Sony’s mid-tier option. They still offer noise cancellation, only with a sub-$100 price tag—at least, for now.

HP

HP DeskJet 2755e Wireless All-in-One Color Inkjet Printer

Ugh, yes, sometimes we still need to print. Hopefully, this wireless smart printer is the last you’ll ever buy.

Fujifilm

Instax Mini 11 Instant Camera

This really is the best instant camera, no matter how cute the new Polaroids are (and they’re pretty darn cute).

Anker

621 Magnetic Portable Charger

If you’re still nursing an iPhone 13—or, god forbid, an iPhone 12, you heathen—top up that janky battery with a portable magnetic power bank.

Marshall

Major IV On-Ear Bluetooth Headphones

Vintage style, modern tech, Prime Day value.

Courant

MAG:2 Wireless Charging Stand

If you prefer a sleeker form factor, Courant’s stylish Magsafe 2-in-1 charging stand is also on sale.

Nest

Smart Thermostat

We don’t love Google’s new AI fixation (okay, we hate it), but damn does the company make a good smart thermostat.

JBL

Flip 6 Portable Bluetooth Speaker

In sound tests, this party speaker beats similar-size speakers from brands like Sonos and Bose. We’ve never seen it priced below $90, so grab one before they’re gone.

Amazon

Fire TV Stick 4K

Give yourself access to all the latest shows with a 4K fire stick.

Amazon

Echo Spot Smart Alarm Clock

We’re not sure why Amazon hasn’t been offering a smart Echo alarm clock for years; we’re just glad they have one now.

Amazon

Echo Show 8

Because it’s not too early to buy your mom a Christmas present.

Amazon

Smart Air Quality Monitor

This smart monitor doesn’t just warn you about VOCs, particulate matter, and all manner of pollutants. It sends alerts to your phone in real-time and syncs with smart air purifiers.

Amazon

Blink Outdoor 4, 3-Camera System

When you buy a 3-pack of this security cam, you’ll be getting one of the sale’s biggest discounts in any category. The newest version of Blink’s outdoor camera lets you see into the dark with night vision, and it even offers two-way talk if you want to scare away a nosy neighbor.

Beats

Solo 4 Wireless Headphones

If you get a buzz from snagging a really good deal, then you should get a nice dopamine hit from this one. Not only do the new Beats cans pack 50 hours of battery, but for Prime Day they get a 50% discount, bringing them into budget territory despite the premium features. Just like AirPods, Beats headphones connect effortlessly to iPhones, but they also play nice with Android devices.

Apple

AirTag, 4-Pack

This is another classic Prime Day discount, and a must-have gadget if you like to travel and you’re in the Apple ecosystem.

SanDisk

1TB Extreme Portable SSD

Home Deals Under $100

Coleman

316 Series Insulated Portable Cooler with Heavy Duty Wheels

Coleman always discounts its wares for Prime Day, so if you don’t need a Yeti for your casual cookouts, this rugged wheeled cooler will do nicely.

Hoover

PowerDash Pet Carpet Cleaner Machine

Built like a vacuum cleaner, this carpet savior makes it easy to clean up after a puppy that’s struggling with its potty training.

Bissell

Little Green Carpet Cleaner

Whether you’ve got a new puppy or just get clumsy with red wine in your hand, this TikTok-famous carpet cleaner can save your favorite area rug from an early grave.

Jackery

Explorer 100 Plus Power Station

While it’s no replacement for a full-size power station, it can still save your ass in a blackout (or just give your phone a top-up on your next camping trip).

Solaround

Acrylic Nightstand

It just wouldn’t feel right to let a Prime Day pass without including this old GQ favorite.

United Colors of Benneton

Now Hardside Spinner, 19″

Toniebox

Toniebox Audio Player Starter Set

Coop Home Goods

Eden Queen-Size Cooling Pillow

O-Cedar

Easywring Microfiber Spin Mop & Bucket

Glad

Tall Kitchen Drawstring Trash Bags

Lodge

Cast Iron Dutch Oven, 4.5 Quart

KitchenAid

5-Speed Hand Mixer

Session Goods

Airtight Glass Storage Jar with UV Protection

Brooklinen

Super-Plush Turkish Cotton Bath Towels – Set of 2

Kitchen Deals Under $100

LARQ

Stainless Steel Filtered Water Bottle

LARQ is the brand that brought UV cleaning to water bottles, and the brand’s filtered water bottle brings another upgrade to the scene. The Nano Zero filter can even remove chlorine from water.

Yeti

Rambler Bottle, 46 ounces

A YETI cooler would never be caught dead on a list of the best deals under $100, but this beverage cooler can be yours for under $50.

Cosori

Air Fryer 9-in-1

Some foodies say an air fryer is just an oven, but they just don’t get it, man.

Fellow

Clara Insulated French Press Coffee Maker

We love Fellow’s sculptural coffee implements, which bring much-needed style to this space.

Pyrex

14-Piece Food Storage Set

Unless you’re truly committed to antiquing, there’s no need to go hunting for Pyrex at thrift stores.

De’Longhi

Espresso and Cappucino Machine

Let other people complain about inflation while you enjoy your new $100 espresso machine.

Ninja

BL660 Compact Blender for Smoothies

Need a simple blender for smoothies? Ninja’s compact smoothie maker couldn’t be simpler to operate, and it’s not trying to be 10 other appliances in one.

All-Clad

D3 3-Ply Stainless Steel Fry Pan With Lid

October Prime Day includes markdowns on cookware from premium brands like Our Place, Made In, and All-Clad. However, if you don’t want to pay over $100, this steel pan is your best bet.

Art Sparkling Water Maker Bundle

If your sparkling water fixation is killing you in the inflation age, then it might be time to invest in a DIY solution.

Our Place

Griddle Pan

What happens when a DTC brand starts selling on Amazon? They start offering 43% discounts, in this case. Just think how much better this non-stick ceramic baking sheet will look after it’s filled with garlic cloves, bacon, roast chicken, or brownies.

Fitness Deals Under $100

eufy by Anker

eufy Smart Scale P1

Have you been stepping onto the same dumb scale for the past decade? Bring your scale into the 21st century and enjoy a ton of smart features in the companion app.

Hyperice

Venom Go Heat Wrap

The Venom Go is a more portable version of the GQ Fitness Award-winning heat therapy device.

Hyperice

Hypervolt Go

Most massage guns under $100 are not worth the investment, but we make an exception for Hyperice, which has racked up a lot of fitness awards from our editors over the years. The travel-friendly mini massager still packs a powerful punch despite its small stature.

Rhone

Mako Workout Shorts 7″

Rhone slashed prices on its popular workout shorts, so we recommend stocking up and grabbing a couple of pairs.

CAP Barbell

Coated Hex Dumbbell Weights

Cap’s famous dumbbell weights are up to 31% off as of this writing. Order an entire set to build out your home gym—and hopefully not throw out your Amazon delivery person’s back in the process.

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