Gap has enlisted Troye Sivan for its new ‘Get Loose’ fall campaign.
Soundtracked by Thundercat’s “Funny Thing,” a commercial for the new campaign features the Grammy-nominated singer-songwriter joined by the dance group CDK Company. Shot by Dan Martensen in a minimalist warehouse, the ad spotlights Gap’s fall denim collection with choreography by Sergio Reis.
“This fall, we are celebrating Gap’s 55-year heritage in denim with a collection of loose styles that allow for self-expression,” said Gap president and CEO, Mark Breitbard. “Our new campaign featuring Troye Sivan perfectly captures the spirit of this moment with an attitude that showcases the movement of our denim and delivers fashion as entertainment.”
The collection includes a range of denim styles and other pieces, such as baggy jeans in a rigid dark wash denim and relaxed-fit t-shirts. Additionally, it features heavyweight brown cargo jeans, ’90s loose jeans, a corduroy jacket, and a heavyweight zip hoodie.
You can explore the full campaign here and check out more shots of the collection featuring Sivan below.
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