Foot Locker Celebrates 50th Anniversary with Coi Leray and Adidas

Foot Locker continued its 50th Anniversary celebrations in NYC this week, solidifying the retailer’s status as the undisputed “Heart of Sneakers.” The exclusive event, presented by Complex and in partnership with adidas, featured a performance by Grammy-nominated artist and Foot Locker brand ambassador Coi Leray, who brought the energy with a live set including her hits “NMP,” “Not In Store,” and “Players.

Coi Leray at the Foot Locker 50th Anniversary x adidas celebration, presented by Complex

Foot Locker/Complex

However, the event wasn’t just about music. Guests were treated to event-themed refreshments, aptly named “3 Stripes” and “FL50,” and a showcase of Foot Locker’s 50th Anniversary-exclusive, limited-edition adidas sneakers— the Samba and Superstar—featuring distinctive black and white colorways with gold accents. These silhouettes, reimagined for Foot Locker’s anniversary, served as a reminder of the retailer’s long standing partnership with the Three Stripes brand, which has been a huge part of the past, present and future of Foot Locker.

Limited edition Foot Locker 50th Anniversary adidas Samba and Superstar on display

Foot Locker/Complex

Foot Locker’s 50th anniversary isn’t just a look back; it’s a celebration of the future. Its “Lace Up Plan” emphasizes continued growth through fostering deeper customer relationships, expanding sneaker culture’s reach, and prioritizing an omnichannel shopping experience.

And while this milestone celebratory event provided a glimpse into that future, with a focus on innovation and community, it’s clear that Foot Locker remains committed to staying at the forefront of sneaker culture for the next 50 years.