When Playboi Carti stepped onto the scene in 2015, the 20-year-old rapper out of Atlanta captivated audiences with tracks like “Broke Boi” and “Fetti.” A huge co-sign from one of the era’s biggest acts, ASAP Rocky, propelled him even further. His wardrobe, a well-curated mix of rare Supreme pieces like Shibuya Box Logo tees and cult-favorite Japanese labels like Number (N)ine, was also immediately celebrated by the streetwear community. Carti’s style was still years away from the Opium aesthetic that has influenced a generation of rage rap fanatics how to dress, but the signs were always there that he had the potential to have that type of impact . Coming off of a huge rookie year, Fakemink is on a similar trajectory.
The artist went from the UK underground scene to recognition in mainstream rap conversations seemingly overnight in 2025 on the back of co-signs from Drake, Carti, and Frank Ocean. As infectious as the music is, it’s the 20-year-old’s understated appreciation for classic streetwear that has caught our eye. Less than a full year in the spotlight, he’s already getting major looks from some of the biggest brands in the world. In November, he was the star in the lookbook for the Supreme’s latest True Religion collab decked out in camo puffers and matching denim.
At first glance, you may think the young UK artist is just tossing on basic outfits. He can often be seen in black jeans, matching tees, and grey GAP polos. A deeper dive across social media will make it immediately apparent that Fakemink has had a deeper interest in fashion and has been doing his research. Like Carti before him, Supreme seems to be his brand of choice. He isn’t just wearing the brand’s latest drops. He’s been spotted in standouts from the archive like the leopard Nuptse from 2011, Kate Moss photo tee from 2012, and “Fuck” denim set from 2013. He’s linked up with noted collector @818supreme, which means you know he’s digging through the crates for the best forgotten gems. On his first trip to the US back in September, he even made sure to pay a visit to legendary Supreme resell shop Unique Hype and its owner OG Ma with fellow underground rapper Nettspend. You don’t earmark the store as a must-visit when you come to NYC unless you’re really trying to come up on some grails.
It isn’t just Supreme. His Instagram fit pics showcase other S-tier pieces, from Louis Vuitton Jaspers to OG Yeezus merch to Homer necklaces to archive CDG. With his newfound fame (and disposable income), he has consistently been turning his wish list into his closet.
This isn’t the traditional rap playbook. His outfits aren’t particularly flashy. They don’t consist of the pieces everyone else is wearing from the latest season. Fans could pretty easily reference them if they wanted to. That type of reliability is valuable, especially when his fanbase is made up of young kids that are also looking for style inspiration.
If the fit pics weren’t enough evidence, Fakemink’s love for clothes has also fully infiltrated his music. His contribution to the infectious EsDeekid hit “LV Sandals” is the most obvious example. His already-extensive catalog is full of shoutouts to notable labels like Ann Demeulemeester in “Easter Pink,” Raf Simons in “Fidelio,” and songs named after the fashion conglomerate LVMH.
In his first written interview in November 2024 with No Bells, he explained his “dirty luxury” aesthetic as spilling food on a £5000 T-shirt and said he shared the same philosophy as legendary designer Alexander McQueen.
“It’s all about bringing the non-luxurious side of London into the luxury side,” he said.
Like any true fashion nerd, he claimed he wasn’t very into fashion despite name-dropping labels like Givenchy, Prada, Margiela, Alexander McQueen, and Balmain in the next sentence. He flexed his confidence, too, saying, “I don’t really care; all I know is that I dress the best.”
Fakemink certainly isn’t the first rapper to wear expensive clothing from high-profile brands and make it part of his personal brand. The reason we feel that he could grow into a modern day style icon is because it seems like he actually has knowledge about what he’s putting on. This doesn’t feel like a stylist dressing him in popular brands to hit the Wireless Fest stage. He’s just a kid wearing what he likes and people are taking notice. The authenticity is the first step of the path that leads to official collaborations, partnerships, and maybe even a brand of his own one day.
From fiending for Supreme to modeling for it, Fakemink is living the dream. While only time will tell if he cultivates a movement as strong as Carti eventually did, the first chapter is eerily similar. Don’t say we didn’t warn you.
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