From the beginning, our vision was to create better daily essentials—products that connect us through thoughtful design and purpose. Masks were simply the first expression of that idea, inspired by the question: What do we all use every day, and how can we make it better? This lens continues to be at the core of our product-development ethos.
Do you think consumers care about who actually owns the businesses they spend on? If not, should they?
People want to know that they’re cared for. They want to know they can relate to someone behind the business. That the business and its founder and team are making good decisions and prioritizing customers and their well-being.
What’s one key piece of advice you’d give to other women looking to start their own business?
Start with purpose. When you’re clear on your why, the road becomes “slightly” easier to walk.
Explain the moment/scenario you realized, Okay, I might actually be successful.…
It all ebbs and flows—one moment doesn’t exist without the other. It’s the little wins and bright spots that help me keep going. I try to remind myself every day to stay grounded and grateful for the journey.
What’s your typical morning routine?
I wake at 5:30 a.m., an hour before my son. I start with breath work, spring water, meditation on my PEMF mat, stretching, and dry brushing—always “blue skies before blue screens.” I intermittently fast, work out three times a week, and focus on grounding myself so I can show up fully—for my son, my team, and the day ahead.
How do you take your coffee?
Black. But I just got an almond milk machine that I’m really proud of, so I’ve been putting a dash of homemade almond milk in my coffee.
What was your first childhood dream job?
I wanted to be a singer, though I can’t sing to save my life.
What was your first actual job?
My mom owned a specialty store, so I grew up around merchandising, customer experience, and entrepreneurship. She had an incredible eye for finding white space and standing out. We were always at trade shows, hosting events, and going on buying trips together.
How do you typically deal with rejection in your field?
I don’t like the word rejection. It’s so negative. Rejections and “nos” are ultimately good things. I always reflect on: What did I learn, what can I take away, and how can I make this positive? I try not to dwell.
What’s the best piece of money or career advice you’ve ever gotten?
When I first started fundraising, an advisor told me: “A company is like a bus—some people ride longer, some get off early, but each plays a role.” It reminded me to trust my gut and stay focused on the journey.
What’s the best parenting advice you’d give a new mom?
I’m still a new mom trying to find my way—my son just turned two, so I’m not sure I’m qualified to give advice. But if there’s one thing I’ve learned, it’s this: Every family is different, every dynamic is unique—but at the heart of it, kids just want to feel loved. That’s what truly matters.
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