Evisu Leans Into Y2K Inspiration With Capsule Zero From Japanese Label’s Fall/Winter 2024 Collection

Evisu is digging even deeper into its denim-focused strengths in the new Capsule Zero lineup.

Pieces from the drop, a selection of which will launch on Complex Shop on Aug. 7 at 12 p.m. ET, are brought to life in a campaign that sees the Japanese denim brand leaning into the 2000s influence while still offering something new. The latest offering from the Osaka-founded label builds atop varsity red, marine blue, and pine green color palettes being strategically brought together with camp-inspired patterns. This shrewd approach is utilized across every facet of the drop, which is itself a part of Evisu’s Fall/Winter 2024 collection.

Get a closer look at the larger campaign below. Note the presence of trucker hats, uniquely cropped tops, and varsity t-shirts. For Complex Shop info, see here. For more on Evisu, including past and prior releases, see here.

A person with long hair wearing orange-tinted sunglasses and a shirt with "Evisu" on the front, posing with their hands on their hips

Woman squatting, wearing a loose-fitting denim jacket and jeans, yellow-tinted sunglasses, and beige shoes. She touches her face with one hand

Person in a denim jacket with a chains accessory stands in front of a black car in a dimly lit setting. Face obscured by a balaclava

A man with dreadlocks is wearing a denim jacket. The back of the jacket reads "MIGHTY BRASS." He's also wearing a hat with a large "N" emblem

Back view of a person wearing a denim jacket with the stitched text "MIGHTY EVISU."

Model in an oversized, black and beige, long-sleeved shirt, black pants, and a black cap with a red design, posing for a fashion photo

Model wearing a green Evisu shirt with sporty stripes, loose beige pants, and large sunglasses, posing in a dark setting

Stylish model in black wide-leg pants, crop top, baseball cap, and cross necklace posing in different angles on a white backdrop

Person poses in baggy denim jacket and jeans with "EVISU" embroidered on the back, sunglasses, and sleek hair

Earlier this year, Evisu teamed up with Palace for another collaborative collection, this time for the Spring 2024 season. That collection, the fourth from the two brands, later landed among Complex’s picks for the best style releases of the week.

Back in 2020, we took an in-depth look at how Evisu, now 33 years into its journey, had then become a staple in the wardrobes of Lil Uzi Vert and Travis Scott, to name a few. Take a look back here.

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