Never say never.
David Beckham thought his days of baring it all were behind him, but here he is stripping down for the campaign launch of Hugo Boss’ Boss One Bodywear collection.
“I once said that my body wear modeling days had come to an end, but when Boss shared their ambition for the range and brought in my good friends Mert and Marcus to shoot the campaign with their brilliant creative ideas I simply couldn’t refuse,” Beckham, 49, said in a statement. “The new Boss One collection is beautifully made. I’m proud to support Boss in our long-term strategic partnership with this campaign.”
Hugo Boss announced a multi-year partnership with Beckham last year.
“The launch of the Boss One Bodywear collection marks another milestone and a new chapter in our long-term strategic partnership with David Beckham,” Hugo Boss CEO Daniel Grieder said. “It is also a testament to our joint dedication to style and excellence. Bodywear is an iconic product group, and with this campaign, we aim to inspire customers and fans of the brand worldwide more than ever.”
In addition to modeling for the launch of the Boss One Bodywear campaign, shot by Mert and Marcus, the soccer legend also starred in a short film. You can see the director’s cut below.
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