Coach unveiled its 2025 holiday campaign, assembling a cast that includes actors Elle Fanning and Charles Melton alongside model, songwriter, and actress Kōki, artist SOYEON, and singer-songwriters Griff and Ravyn Lenae. The campaign, titled “The Gift for New Adventures,” frames the brand’s handbags as symbols of confidence during moments of change.
The campaign features a series of vignettes captured by photographer and director Dan Beleiu. Each cast member appears in short narratives where their Coach bag functions as a trusted companion during a defining moment. “The Gift for New Adventures” emphasizes key styles from the brand’s lineup, including the iconic Tabby bag in both classic and softer silhouettes, the Empire, Brooklyn, and the new Mott Messenger from Coach’s New York family of bags, as well as the versatile Teri and Nolita styles.
Coach styled the handbags with pieces from its winter collection, including Teddy coats, shearling puffer jackets, flocked dresses, leather jackets, and the Soho Sneaker. The campaign’s creative team includes stylist Max Ortega, set designer Peter Klein, and production by DAY INT., with music by Keith Mansfield’s “Funky Fanfare.” Creative agency APE_CC and strategic agency Mandai Loop handled the campaign’s development.
The six cast members represent what Coach describes as its “Courage to Be Real” ethos. Fanning and Melton return as global ambassadors, while Griff and Ravyn Lenae join the Coach roster for the first time.
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