Following his fitted hat collaboration with the brand last year, Chase B has been named the creative director of Lids.
DJ and producer Chase B, who is known for always sporting a cap, will shape the future of the global sports retailer in his new role. To celebrate the announcement, Lids is releasing a new collection of New Era 59Fifty fitted hats in collaboration with the MLB. The new collection of hats is designed by Chase B and features a bold array of color blocking. The hats represent the Atlanta Braves, the Chicago Cubs, the Houston Astros, the Los Angeles Dodgers, the New York Yankees, and the Washington Nationals.
“This partnership with Lids has always been special to me because it’s personal,” said Chase B. “I used to work at Lids while I was in college, so being able to come back years later and design collections with them has been a full-circle moment. Now stepping into the Creative Director role means we can take those ideas even further and bring together products and experiences that really connect with the culture.”
As part of his role as creative director, Chase B will contribute to multiple areas of the brand, including collaborations, major brand campaigns, future partnerships for collections exclusively available at Lids, and serving as a creative and trend consultant. He previously worked as a sales associate at a Lids store before he became a huge name in the world of DJing and producing.
The collection will be available exclusively at Lids stores and online from Saturday, March 21. Chase B will celebrate the launch of the collection with a DJ set at the Lids store in Houston Galleria on the same day as the launch.
Check out some pictures of his debut collection as creative director of Lids below.
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