Can Uniqlo Turn This Fashion Powerhouse Into a Mass-Market Star?

For clothing nerds, the news that Clare Waight Keller’s latest Uniqlo: C drop would include menswear was sort of a big deal. For the blissfully unaware (complimentary), Waight Keller is a savant when it comes to designing the type of clean, elegant, and comfortable wares that tend to cost a fortune, which hers traditionally have: her resume includes stints at Calvin Klein, Ralph Lauren Purple Label and Tom Ford’s Gucci, along with artistic director positions at Pringle of Scotland (IYKYK), Chloé, and Givenchy, in that order.

Five Instant-Cops From the Uniqlo: C Fall Drop

Following her appointment as the Japanese retailer’s creative director, though, those trademark sensibilities are now available for preposterously reasonable prices via Uniqlo: C’s inaugural foray into the men’s section. In fact, every piece in the just-launched fall drop clocks in at below $150, and every piece hits—an all killer, no filler capsule wardrobe packed with peak pumpkin-season upgrades.

We’re talking swaddly cashmere sweaters, brilliantly-proportioned trench coats, big ol’ button-ups, and the sort of easy-going trousers that would absolutely break the bank under different circumstances, but very much do not because, well, we’re also talking Uniqlo. Keep scrolling to peep a few of our favorites below, or makes moves to the Uniqlo site to browse the collection in its entirety.