BORN X RAISED and WWE Partner for New Collection Featurin…

BORN X RAISED and WWE have partnered for a new collection, complete with a Rey Mysterio-starring campaign.

The timely collection encompasses tees, hoodies, sweatpants, and caps—all featuring co-branded logos. Of note are the D-Generation X pieces, as well as memorial designs paying tribute to the late Chyna and Eddie Guerrero. Meanwhile, Stone Cold Steve Austin’s familiar skull graphic gets a fitting BORN X RAISED makeover.

As for Complex Shop exclusives, key elements of those pieces include a reimagined BXR take on the classic nWo logo, a separate Stone Cold Steve Austin skull variant, and a pair of exclusive snapback styles.

Shop the Complex Shop exclusives here starting Jan. 28.

As fans know, this month saw WWE making its Netflix debut after last year’s announcement of a deal that saw Raw ditching traditional TV for the first time. In a statement announcing the move, Mark Shapiro, president and COO of WWE parent company TKO, pointed to the deal as a “transformative” moment for profession wrestling at large.

“Our partnership fundamentally alters and strengthens the media landscape, dramatically expands the reach of WWE, and brings weekly live appointment viewing to Netflix,” Shapiro added.

According to Netflix, the first Raw event on the platform ultimately bagged nearly 5 million views worldwide.