‘Blonzing’ Is the Viral Makeup Trick for the Perfect Winter Sun-Kissed Glow

Blonzing is the latest #BeautyTok makeup trend revolutionizing the blush universe.

By now, we know for a fact that blush was makeup’s main character this year, which will likely remain the case throughout 2025. This is dictated by cosmetic brands, which are continually reinventing themselves with new formulas, although the definitive indicator of this is the number of trends that constantly appear on social media around the famous cheek blush.

The latest to arrive is called blonzing, which may seem to suggest a complicated technique but, in reality, couldn’t be easier to achieve. In fact, its instant ability to create a sun-kissed effect will win over anyone who wants to keep a tanned glow all year round.

First of all, it should be mentioned that “blonzing” comes from the words bronzer and blush, which already gives a clue as to what exactly this technique entails. And that’s right, this trend consists of just combining the benefits of bronzer with blush by applying both along the cheekbones (and around the forehead if you want), starting with the bronzer and finishing with the blush.

Any tips? To avoid overloading or getting a very intense result, try using a makeup brush instead of applying product directly to the face. Secondly, it is recommended that both products come in the same format (whether you favor powder, liquid, or cream).

This is just one way to go about blonzing—and a simple way to check if you really like the effect. However, makeup artists and professionals also recommend using a blush in a toasted or brick tone that achieves this effect in its formula and color, therefore creating a one-step process.

The main idea is that the product you choose adds a burst of natural color to the face, but also helps to contour and add dimension and depth to your look. To achieve this, all you need is a very warm-toned blush that makes it look like you had a nice sunbath (let’s also remember the summer trend of sunset blush), and that is, above all, extremely easy and bendable to apply.

Thank you, #BeautyTok. Achieving a sun-kissed effect in winter has never been so easy.

This article was originally published by Vogue Spain.