There’s so much going on in the world of streetwear every single day that it can be a lot to keep track of. Established brands with access to ample resources continue to find ways to impress us, but there are also just as many rising brands that have found creative ways to make some noise of their own.
Now that we’ve hit the year’s halfway point, we decided to assess what we’ve seen and rank the top 10 brands doing it the best in 2025. We considered criteria like high-profile collaborations; memorable drops; retail expansion; buzz among both general customers and celebrities; and quality of storytelling.
Here are our picks for the top 10 fashion brands of 2025, so far. Do you agree?
Standout Moments: Smart lifestyle collaborations with Jacquemus and Packer, memorable customs for stars like Playboi Carti and Shaboozey
A heritage label like Timberland might not be one you’d expect to see on this list, but the brand has been quietly delivering all year. It started strong with a woven leather 6-inch Premium Boot that had the streets talking due to its Bottega Veneta-ness. It was a fresh blend of streetwear and luxury we hadn’t seen from Timberland before. Next came a hairy suede boot in collaboration with Nonnative that was just as impressive, thanks to its unconventional material choice. Custom Timbs have also been making waves. Chrome Hearts Timbs appeared in Playboi Carti’s photo dumps and on Timothée Chalamet’s feet during his legendary run of fits for the Knicks’ playoffs run. Timbs even stomped through the Met Gala: Actress Myha’la wore custom heeled Timbs by Luar. Shaboozey joined the wave, too, wearing a pair at Stagecoach that resembled cowboy boots. And don’t look now, but the iconic 3-Eye Boat shoe is having a moment. Collaborations with Hender Scheme, Packer, and the “Banana Yellow” pair with Jacquemus have turned it into one of the biggest surprise footwear trends of the year. Timberland has always been part of the streetwear conversation, but it deserves recognition for going beyond the classic buttahs. –Breeana Walker
Standout Moments: A collaboration with Bape that featured Kai Cenat and Ray in the official campaign, its longstanding partnership with Puma, and the announcement of a project with Mercedes-Benz
Brooklyn-based label KidSuper, led by Colm Dillane, has continued its rise in 2025. At Paris Fashion Week back in January, KidSuper debuted its Bape collaboration. Dillane has spoken about the Japanese brand’s influence on his own designs, creating a full-circle moment between current-gen and OG streetwear. Anchored by pieces like a purple camo leather coat that paid homage to an iconic Lil Wayne fit and rainbow-colored Shark hoodies, KidSuper delivered arguably the best collab of the year and its best collab to date. The official campaign. featuring Kai Cenat and Ray, made it resonate even more with the youth. Also this year, KidSuper reunited with Puma for a Spring 2025 collection inspired by retro soccer culture and announced a big upcoming project with Mercedes-Benz. Dillane has created a cult following by staying true to its underground ethos, while using big collabs to continue to inch into the mainstream. –Shinnie Park
Standout Moments: The revival of his iconic Louis Vuitton collaboration to celebrate its 20th anniversary, the launch of his footwear brand Ohana Hatake, and a collaboration with the MLB for the Tokyo Series
Renowned artist Takashi Murakami proved his crossover power in fashion once again this year, reuniting with Louis Vuitton 20 years after one of the greatest luxury fashion collabs ever. LV and Murakami resurrected iconic motifs like multicolored monograms, cherry blossoms, and cherries across bags and accessories, enlisting Zendaya to star in a campaign that rolled out in three parts over six months. In March, Murakami leaned back into sportswear. He teamed up with Major League Baseball on an exclusive Tokyo Series capsule consisting of Dodgers and Cubs gear sold via Complex Shop. His iconic flowers and characters were splashed across jerseys, hats, and trading cards. The latter set, which included an ultra-rare, dual-autographed card signed by both Shohei Otani and Takashi Murakami, sold out in two minutes—and the entire drop was gone within the hour. And we also can’t forget his cozy Ohana Hatake slides that have been a hot commodity since debuting in late 2024. Whether it’s luxury fashion or streetwear, Murakami’s impact across all corners of culture is undeniable. –Shinnie Park
Standout Moments: Announcing a major partnership with Nike, opening its first flagship store in Los Angeles, and collaborating with The North Face
We know what you might be thinking: They really put Skims on here? But hear us out. Kim Kardashian’s Skims rightfully deserves its spot. Most notably, the brand announced a monster partnership with Nike to launch an all-new activewear label for women called NikeSKIMS, merging Nike’s sportswear legacy with Skims’ body-inclusive designs. As the brand leans more into loungewear and menswear, we wouldn’t be surprised to see another Essentials-level phenomenon on our hands in the near future. Other notable milestones include a collaboration with The North Face; the opening of flagships in New York and Los Angeles; campaigns featuring some of the hottest celebrities of the moment, such as White Lotus‘ Patrick Schwarzenegger; and, not to mention, the Skims logo displayed on NBA courts. If we had to describe Skims more succinctly, it would be “finger on the pulse.” Everything Skims touches right now is turning to gold. –Shinnie Park
Standout Moments: Collaborating with WWE for WrestleMania 41, designing FC Barcelona jerseys for El Clasico, and continuing its impressive run of sneaker collabs with Nike and Jordan Brand
Throughout Travis Scott’s career, his tour merch has always been coveted by his fanbase. That hasn’t changed at all, but these days Cactus Jack’s offerings go way beyond commemorating a concert. Like a full-fledged brand, Cactus Jack has been responsible for some of the biggest drops in streetwear throughout the first half of the year. The first one was tied to WrestleMania 41 in Las Vegas—an extensive collection of tees and hoodies that paid homage to legends from Mick Foley to CM Punk. Travis even wore one of the designs to the ring for his main-event moment with John Cena that weekend. If you thought that couldn’t be topped, it was followed up with a special drop with FC Barcelona ahead of El Clasico. The club wore Cactus Jack-branded jerseys in the match, which are now flipping for thousands on the resell market. While some people might think Travis Scott’s flame has cooled a bit, he has continued to prove he is the most marketable rapper in the game today. This stuff isn’t just for his diehard fans anymore. By partnering with the biggest corporations in the world, he has proven that his brand somehow still has room to grow. –Mike DeStefano
Standout Moments: Re-opening its New York Chapter store, releasing consistent collections beloved by all ages
Stüssy defines streetwear’s current landscape, but largely avoids many of its defining characteristics. While it still produces collaborations, it doesn’t use them as a crutch. Its partners are a carefully curated bunch consisting of industry giants like Nike and niche darlings like Our Legacy. Its seasonal collections don’t fly off of shelves or flip for tons of money. It doesn’t feature big celebrities in its campaigns or have very obvious A-list co-signs that help propel it forward. Instead, it just makes good shit. There’s a reason why its flagship stores in New York and Los Angeles both command long lineups that run the gamut from old heads to Gen Z on pretty much any day of the week. Stüssy makes timeless pieces that can be comfortably worn by all ages. Many of its peers have fallen off by now, but even after 40 years in the game, Stüssy is still absolutely killing it. –Mike DeStefano
Standout Moments: Outfitting Timothée Chalamet, Kim Kardashian, Playboi Carti, and more for their biggest moments
It would be impossible to talk about fashion in 2025 without mentioning Chrome Hearts, which is impressive considering how exclusive the brand is. From rappers to hypebeasts, Chrome Hearts has infiltrated the culture at every level. As streetwear leans into punk-inspired looks—think distressed tees and bike chains—Chrome’s signature silver jewelry and clothing fit right in. With stars like Playboi Carti, Timothée Chalamet, and Kim Kardashian spotted wearing custom pieces everywhere from courtside at Madison Square Garden to the Met Gala steps, the brand has become omnipresent. And the best part of it all is that Chrome has remained the same: It stays selective with collabs, true to its no-nonsense attitude, stern on its prices, and squarely in its own lane. –Jamal Desroches
Standout Moments: Its “Honey Black” Nike Air Max 95 pop-up in New York City, featuring legends like Ronaldinho in its campaigns, and Clint’s design contest for fans
Corteiz might actually rule the world. The London-based streetwear brand, founded in 2017, continues to make quality products, elite collaborations, and nostalgic experiences. When people in NYC are riding Citi Bikes across unfamiliar terrain on a Saturday morning just to follow GPS coordinates for a drop, you know a brand has pull. Over the past year, Corteiz has only grown stronger by fine-tuning its designs, marketing, and community-building efforts. With Corteiz, you aren’t just buying pieces, you’re buying into what has become a global movement. Founder Clint has remained accessible, from showing up at a fan’s home to gift him a pair of “Honey Blacks” and cash, to launching a design competition on X with the promise of production as the prize. Of course, there needs to be a good product to back up the stunts. And Corteiz delivers, with Nike collabs, tracksuits, and denim all part of the brand’s well-rounded assortment. From London to the world, Corteiz has gone global. –Breeana Walker
Standout Moments: A fully renovated Manhattan flagship store, its Summer 2025 campaign with Tramell Tillman, and its New Balance 2010 collab
The sheer scale of the moves that Kith makes on a consistent basis is impressive. The biggest of 2025 was the grand re-opening of its fully renovated Manhattan flagship store that improved on what was already an incredible shopping experience. It also hit us with its usual masterfully shot campaign featuring an unexpected celebrity—this year, it was Tramell Tillman of Severance fame. There’s the laundry list of collaborations that range from timeless IP like the Peanuts gang to opulent fixtures like Cigarette speedboats. Mixed in between it all are well-executed sneaker collabs with New Balance and Asics to keep its OG customers from the Atrium days happy. None of it is a new formula for the brand, but Ronnie Fieg has fine-tuned it to perfection over the past decade. The bar just keeps getting higher. For Kith, the clothing is just a piece of the puzzle. It’s more interested in building a world, and it shows. –Mike DeStefano
Standout Moments: A collab with Spike Lee’s 40 Acres and a Mule, the Max B T-shirt, an official Transformers toy, and the opening of its newest flagship store in Miami
Despite a new corporate ownership group raising some eyebrows in 2024; lasting bruises to its reputation and unanswered questions about its workplace culture after its unceremonious split with Tremaine Emory a few years ago; and getting sued in May by one of its biggest faces for the past decade, Tyshawn Jones—it’s clearly hard to knock Supreme off its throne. . Its Spring/Summer 2025 season kept new and longtime fans entertained with everything that makes Supreme great: well-executed collaborations with names like Spike Lee and Girbaud that tap into nostalgic trends and help bring them back into the zeitgeist; products like the Max B photo tee that speak to cult NYC culture, and wacky accessories like Optimus Prime action figures. The brand also continued its push around the globe with the grand opening of a flagship store in Miami. If Supreme can replicate this output in the second half of 2025, don’t be surprised if its name pops up atop this list once again in a few months. –Mike DeStefano
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