Bella Hadid Puts on a Bikini in the Snow to Sell Scarves

Bella Hadid may be wearing next to nothing in these photos, but if you think that means she forgot her favorite accessory, then you don’t know Bella Hadid. In Hadid’s world, everything goes with cowboy boots, including a string bikini. In fairness, she was also surrounded by snow.

Apparently, Hadid spent the first day of the new year frolicking in the snow in a bright red bikini. At least, that’s what she indicated in her January 29 Instagram post. The model posted a sizable gallery of snapshots showing her posing in the snow, while holding up a red and white silk scarf to match her swimsuit and red scrunchie. Her only other accessories were a stack of silver and gold bracelets on one wrist. Because you wouldn’t want to be underdressed.

“Camera roll from the first day of the new year,” she wrote in the caption. “Wrap yourself in nature and love, no matter where you wander this winter. Hydrating scents and silky fabrics for your frost-kissed skin.”

You may have already guessed, but this little photoshoot is part of a promotion Hadid is doing for her Orebella fragrance line. According to the rest of the caption, the silk scarf comes with a large perfume purchase, “for a limited time.” According to her caption, Hadid wears these scarves, “on my purse, around my neck, through my jean loops…obsessed.” And, to be fair, we have indeed seen Bella Hadid accessorize her bags with a colorful silk scarf tied around the handle. Hadid’s caption also claims that this particular scarf is one of her personal favorites.

If these pictures look familiar, perhaps you’re thinking of the photo, clearly taken at the same time, that Hadid posted to her IG stories on January 1. That photo showed Hadid from the shoulder down, holding the scarf against the snow. She wrote over the pic, “happy new year.”